Hey Jordan,

Sorry for the slow response. I've been traveling for the last 5 days and was more or less off line. Back at it now.

Everything looks really good to me. I think the song, and the images are all consistent and should do well.

If I was to select a least favorite image it would be the one where you are sitting on the concrete thing. Not because I don't like it, but just because you are a bit far away, looking down, and I get less of a feeling from it. But all are worth testing.

Your music is what I call (in a slightly kidding way) "sensitive-man rock". I use this term to refer to artists like David Grey, David Matthews, John Mayer, James Blunt, etc. You are firmly in that camp in my opinion even though you have nuances that are your own. I think this is ultimately a good thing. Brian Adams and Richard Marx are also interesting targeting ideas.

I am wondering if perhaps the issue is that these artists are just too mainstream to have success with in terms of targeting. In other words they encapsulate too broad of an audience. It might be worth trying to narrow things down. I know you had success when you narrowed the age, but what if you took your two most successful past targeting options and targeted only people who liked both of them? This would be purely experimental. Sometimes this approach works sometimes it doesn't, but it might help insure that you are getting people that are actually fans of that kind of music and not just people that think an artist is cute. I'd also apply the demographic filters you've been having some luck with.

I'd also make sure you are running any ad that is close long enough to bring the price down. In the past I have noticed what seemed to be pretty short runs on some of your ads. If it's ridiculously expensive then you should shut it off. But if it's $3 - $4 give it a few days to see if it comes down. I often see big drops around day number 3. But not always. 

I don't know if I think these new images are any better or worse. I like them all. I think they are more candid which does tend to play well on Facebook, but the last set has a slightly more "rock star" vibe. I could see any or all of them doing well. Just need to test.

It's very cool to see you making progress. I know how hard you worked at this and you've stuck with it where many others wouldn't have. That's really cool. $2.50 in Australian dollars is $1.98 in US dollars so you are in range. Just need to shave a tiny bit off and you're there. The image could very well be the key. I suspect that despite what FB told you, your account's past performance is a factor as well, and as your campaigns improve things are snowballing in the right direction. But that's just a suspicion. I could be wrong.

In terms of copy... It's the main copy that is far more important than the headline so I'm not shocked that your ad with the headline "Free Music Download" is doing well. I still think you can do better with a different headline, but I have done well with those kinds of headlines as well. Nothing is really strange with this stuff. There are all kinds of things that are surprising with this stuff. Often counter intuitive.

My biggest advice right now would be to dig through those reports and look for segments of your audience that are doing better than others and then start a new campaign and apply the new demo filter.