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Conversion pixel vs Retargeting pixel
May 28, 2021
8:25 am
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December 11, 2016
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Hi John,

 

I can tell you've had many questions about Facebook pixels; but I'm still unclear about something.

Are the conversion pixel and the retargeting pixel two different pixels?

Or is it one pixel being used for both purposes?

 

Please keep up the awesome work.

 

Thanks,

Paul

June 3, 2021
3:06 pm
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You just have the one pixel, typically. Then you create a custom conversion goal or a custom audience. You retarget a custom audience you track conversions with the custom conversion. Make sense?

You might find this helpful: https://www.mmmanifesto.com/in.....nversions/

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