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9:43 pm
June 10, 2011
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QuoteHey folks,
I just came across this great, thought provoking article. In a nutshell the guy describes how he went to the show of an artist who he genuinely admires and whose fans he felt were his perfect demographic. He proceeds to network with the artist and get his music into a bunch of people's hands.
It's a cool story and immediately I thought about how one could take these general ideas and modify or add to it using some of the great 'offline -> online' strategies that folks have talked about here on the forum.
Here's the link:
http://www.grassrootsy.com/201.....in-1-hour/
Has anybody here done similar things or variations on this idea?
Daniel
10:05 pm
June 10, 2011
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You're right Daniel, that was an interesting article, thanks for sharing!. The rest of the site looks pretty interesting too. I signed up for their mailing list, and am going to go back to the site and do some more exploring. I noticed they had something there about generating fans with YouTube that I want to check out.
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
10:05 pm
June 7, 2011
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Hey Daniel,
Great article. I sued to basically do the same thing back in my early days in LA. I hit all kinds of targeted audiences and venues and handed out both music, flyers, discount flyers, etc. I definitely think it's a good thing. With that said, it's a lot of work and expense with no way of getting to market to those people again. Add getting an email address in exchange for the CD and I think it starts to make a lot more sense. Back when I was pounding the pavement email was still pretty new and so I just got phone numbers. I used to spend literally 3 days (from noon to 6) calling over 1000 phone numbers. I eventually hired people to do it for me. It worked really well. i sold out clubs and when the record labels finally came, many of the execs couldn't even get into the show 🙂
With all of that said, I'd still prefer to spend $100 on advertising to $100 in giving away CDs. But I'm not knocking the strategy.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
2:00 am
June 10, 2011
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Greg: Yeah I took a gander at a few other things on that site and made a mental note to go back and check it out more. If you like music biz related mailing lists, you check out the DIY Daily. It's put out by the dude who runs Thorny Bleeder records up in Vancouver. It's basically a list of links to cool articles and tidbits related to DIY music marketing. I always find 3 or 4 of the links at least are really interesting. Here's the link to that: http://www.thornybleeder.com/d.....daily.html
John: I agree it's tricky to justify the expense of handing out a CD without getting at least getting them on the email list. But I was thinking it might be worth experimenting with things like including a little card with a link in the CD that links to a 'more free music' squeeze page so that if they liked the CD, they might be inclined to go sign up to get some more. Another I idea might be using download cards the same way - a number of the distribution services out there like CDBaby and I think even bandcamp give you the option of cheaply purchasing download cards that you could give a way and then get them on your list with the follow up email offering more free tracks.
I realize it's kind of putting the kart before the horse by giving some music away then trying to get people to go get on the mailing list. It's tricky motivating people offline to find you online thing. I like the idea of figuring out an equitable method of taking advantage of a situation (the show) where a bunch of people who like a certain type of music are all in one place and in a good mood.
Cheers!
5:35 pm
June 10, 2011
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How about an attractive looking card with a download link and a qr code? When I was at namm, I saw quite a few cards with qr codes. I'm thinking if I worked the lines at the next Kenny G concert, I could probably get a *lot* of signups on the spot! Hmmm…if I paid a few teens to do that for me… 🙂
Btw...I'm assuming you have your mobile squeeze page up. If you don't, you *are* losing people.
9:27 pm
June 10, 2011
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That's what I'm talking about. QR codes + mobile squeeze page. That's a great idea. I especially like the paying teenagers part. 🙂
1:43 am
June 7, 2011
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Yep, that would be the way to do it. Good stuff guys!
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
5:05 pm
February 9, 2012
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This reminds me of how "Darude - Sandstorm" was hammered big in UK by Neo Records. They had an event with 10,000 ppl audience where they recorded a bit of the "settle-down" part of the track, a bit of the uplifting part, and then a bit of the actual energetic part with the audience screaming. Then they had 30,000 C-cassettes made (yes it was in early 2000) with this live-clip and had a street team to hand them over to people at club queues etc. all over London and UK. The single came to stores next week and sold 150,000. If you don't know this track, check here 🙂
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