I frankly don't like Ezine. I'm sure Ezine works great for a lot of people, and I'm not really out to discredit them. However, they've annoyed me enough with stupid run-arounds that I just got frustrated. As an alternative to that, I'm pursuing other PR to drive traffic. I've had some reasonably good luck getting articles written about me and some interviews in blogs etc. My "artist development consultant" sent me this article that I thought was excellent, so I thought I'd share it:

How to Win Great Publicity Without a PR Firm

How would you like to be featured on CNN, CBS News, the BBC, and VH1? If you’re San Francisco area artist Steven Backman, that’s just a few months’ coverage; over the years, he’s been profiled by scores of top-tier  international outlets. But unlike many top professionals, he doesn’t use a high-end PR firm to shill for him. Instead, he’s become his own publicity machine – and his lessons on winning great press can benefit any executive or entrepreneur who seeks a higher profile.
1.Build a good media list.
 Backman – who makes elaborate and meticulous sculptures out of toothpicks –
 began by developing a target list of publications he’d like to be featured in.
 Next, he identified (through the masthead or looking online) the email addresses
 for key staffers. “I wouldn’t just email one person,” says Backman. “I’d email
 the whole staff, the art director, the managing editors.” Journalists might get
 angry if he did that all the time, but he ensured his messages were timely and
 interesting. His media list is now up to over 2000, and he says that he each
 press release he distributes results in at least 2-3 stories.
2.Find a hook.
 “If I didn’t have a compelling story, people wouldn’t give the time of day,”
 says Backman. He’s sculpted Prince William and Kate Middleton (in time for their
 wedding), President Obama, and others. Anniversaries have also been popular
 media hooks; his toothpick sculpture of the Empire State Building (commemorating
 its 75th anniversary) was a particular publicity boon. Your pitch,
 advises Backman, “has to be intriguing to the viewer.” If you’re a hot dog
 vendor, he says, boasting about “the most delicious hot dog” is a standard claim
 – but a offering gold-plated hot dog or a hot dog full of caviar will get
 people’s attention.
3.Your email subject line is critical.
 When it comes to media outreach, your email subject line makes all the
 difference, Backman says – otherwise, reporters won’t even read it. The subject
 line should be intriguing and make them want to open it, and the best email
 messages are only a few lines long. He includes links to photos of his art (the
 media love good visuals), but avoids sending .jpg files, which may be trapped by
 spam filters.
4.Follow up thoroughly.
 “If I send an email,” says Backman, “a day or two later I’ll do a follow up
 call: ‘Did you receive my email?’” He’s brief and never pushy, but gives a quick
 pitch and reminds the journalist to check out his website. Backman credits his
 success to his “tenacity and being aggressive in a nice way.”
5.Have your soundbites ready.
 When Backman prepares for an appearance, he always mentions his next show or
 where people can see his work in person. And he’s sure to cite his website
 URL
 repeatedly, and even asks the network to display it at the bottom of the screen.
 After one Today Show appearance in which he cited his website twice,
 Backman says he received a million hits in just a few hours.
6.Keep reaching out.
 “You always have to engage new people,” says Backman. “You can’t keep contacting
 the same editors over and over again, or they’ll get tired of your story. I
 always fill my funnel with new people.” But because journalists network with
 each other – and some have actually profiled him repeatedly – he is sure to stay
 in regular touch: “I used to send out a blurb once a month, but people would get
 annoyed. I now do 3-4 a year maximum, and I get a better
 response.”

Backman credits his grandfather – an insurance salesman during the Great Depression – with teaching him the sales and marketing techniques he uses today. But for executives and entrepreneurs who would like to win media coverage without hiring an expensive PR firm, Backman himself is teaching the lessons. Dorie
 Clark is CEO of Clark Strategic Communications and the author of the forthcoming What’s Next?: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012). She is a strategy consultant who has worked with clients including Google, the National Park Service, and Yale University. Listen to her podcasts
 or follow her on Twitter.

I have an app on my Droid called News and Weather. You probably have something similar. I can set it to look for smooth jazz news. It gives me the news and, with it, the names of the writers. If they've written about smooth jazz once before, they'll probably be open to doing it again. There's my list.  I hope this helps you out.