Thanks for the reply John.

I also think this ties into the idea of what is a “true fan”.  For example, one could say if you’re emailing every day & someone unsubscribes he/she isn’t a “true fan” & shouldn’t be on your list in the first place.  However I think 99% of the population falls somewhere in the middle.  They might buy your stuff & support you, but aren’t “true fans” by some peoples definition.   

Another example, there’s local singer/songwriter I LOVE.  I go see him perform every time he’s in the area, usually a few times a year.  By definition I’m a “true fan”, however I don’t know if I would want to get an email from him every day.  That’s too much.   But you’re right, it is a balancing act.  I asked a friend of mine & she suggested once a month.  But I think that’s too little, because then you run the risk of people forgetting who you are, plus the average person doesn’t read every email, so you run the risk of people not seeing your stuff.  Plus you won’t make any money if you don’t send!

Here’s what I was thinking…. Sending an automated email once a week.  This will be automated as part of a never ending sequence & be purely content designed to engage & connect. (free music, stories, etc.) In addition I was thinking about doing some sort of weekly online show/concert.  This will be for people in my member ship area.  I’m doing a PWYW membership.  So every week I’ll also send out an email that says the date/time of the show & how to access it.  So this will be informational for people who are already a member & a sales email for people who aren’t.  With this approach I’ll be sending out 2 emails per week.  1 that connects & 1 trying to sell.   Thoughts?