Hey Gadi,

1. I think growth is really important because you learn a lot. So if you have $10/day to spend, I would personally spend it on conversions (trying to get leads) but I would just test one ad set (audience) at a time since the budget is low. Normally I try to test 3 at a time but you can't afford to do that with that budget. If things go well, I would try and spare another $2/day on retargeting warm traffic.

If you have less then that, then spending $3 - $5 a day just on retargeting is also an option. But again, I really think growth is where you start to learn.

2. This strategy is a little too complex to type out. The over simplified version is that you would add tags every time someone opened an email and break up your campaign into a bunch of campaigns (one campaign per email basically, aside from the LTO). Each time someone opened an email they would get tagged and you would set up a remove rule to remove them from that campaign. So effectively, every time someone opened an email they would advance to the next campaign in the funnel. If they did not open the email then they would keep getting variations on the same email until they did. This insures that everyone gets exposed to each key piece of content and goes through all of the necessary psychological states in order to become a customer.

I'll see if I can't make a lesson on this.

Sounds good. I'll see what I can do.

There is no right or wrong answer in terms of how long. It's al personal choice and testing. If it was a broadcast, I'd personally give it two days. If you were using a strategy like the tagging one I mentioned for the follow up series. I'd probably send new emails every day. Definitely no more than two days, because you need to keep people moving through the funnel. You can create bigger breaks between each campaign, but not between the resends. But that's just what I would do.

If open rate is the issue then I would test subject lines first. If that doesn't get results you can also look at the copy/content of the previous email but because that is harder I would try subject lines first. If click through rate is the issue then I would focus first on copy. But you need to be aware that it can also be a disconnect between subject line and copy. For example, when you use curiosity to get the open, the actual content might be so different from the reason they opened that they don't click.