Michael N said
hi John,

it looks like they've changed the setup screens for Facebook ads and I am totally lost because it doesn't match what you taught before. This is not matching up with any of the lessons. Would appreciate some guidance.

I have no problem with the targeting section but everything else looks different.

Hi Michael, Facebook recently changed their skin and reaaranged a few things, but it's actually pretty much all the same once you get past the new skin. What is it in particular that you can't find? I'm happy to clear anything up.

I'm going to run an ad for video views worldwide so I can get cheap social proof and then post the ad to my band page as you taught in the Visemenn campaign.

So here is where I'm running into problems-

right off the bat they ask..

Does your business, focus on politics or on advocating for issues of national importance? We'll use this information to improve the quality of ads shown to people.

I'm not even sure how to answer this because our music is commenting on the world today.  I am assuming I should say no because it looks like there's a lot of stipulations if I say yes. after all we are making music, not running for office.

Unless you are actually involved in politics, or an official organization that is involved with political or social issues, for whose causes you are advertising about, then say no.

I assume under campaign spending limit I should leave it empty?

Leave empty unless you want to set a limit.

campaign budget optimization on or off?

This depends on your goals and whether or not you want to have ad sets compete against each or not. I do both, but usually start with on.

then on the next screen,dynamic creative should be on right?

Only if you want to use that feature and test different creative variables.

now under manual placements, should I pick only Facebook?

Not necessarily. Only if you want to limit your ads to Facebook. I usually start with all placements then limit placements on future campaigns, based on results of test campaigns.

Facebook news feed and video feed?

For a video based ad I would do both.

Because our video is horizontal, I'm assuming Facebook stories should not be chosen?

If this is your first campaign for this specific goal then I would not limit placements and just allow Facebook to run it everywhere.

in stream, yes?

Same answer as above.

in- article?

Same answer as above.

Apps and sites?

Same answer as above.

then show more options- I assume all devices?

Yes.

inventory filter?

I would stick with standard.

exclude live feeds right?

I wouldn't since your only goal is cheap views, but in some situations I would.

optimization and delivery – thru play? cost control?

Thru play.

show more options -charge by impression or thru play?

Thru play.

then on the next page, for conversion tracking  off-line events is grayed out, but I see there is a pixel in green called "Default Offline Event Set"

This is not relevant to what you are doing.

there is an optional URL parameters box. Do I fill that in?

No.

that's it. thank you, I appreciate your help.  

No problem. All the best.

Michael N said
thanks for the response John. I appreciate it

a couple of quick questions...

1. Campaign spending limit.

I'm only doing $10 per day, so would I enter it in as a campaign spending limit or enter it in the ad set cost per day?

It can be done either way. You use the campaign budget if your goal is to limit how much you spend to $10 but you still wish to test multiple ad sets. That said, the ideal minimal budget is $10 per ad set. You may get lucky and find a winning adset with a $10 campaign budget, but you may not.

2.  I know you said "this is not relevant to what you are doing" about the pixel but I forgot to mention that the video will actually have the link embedded to download the free music on my website (squeeze page), so I do want to track those people who might come to my squeeze page. Some of them might come from the description link and some of them might enter the URL manually

so when we got to this part above, 

Then on the next page, for conversion tracking  off-line events is grayed out, but I see there is a pixel in green called “Default Offline Event Set”

how can I know that the pixel is set up correctly? if it looks right to you, how can I test it to make sure?

 

thanks  

You are not trying to track offline events. You are trying to track online events with the Facebook Pixel. So you need to tick the Facebook Pixel box right under where it says "conversion tracking".

All the best.