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QuoteHey John,
I recall at one point in one of the Insider Circle lesseons, you briefly mentioned Zapier integration and Facebook Messenger marketing as something you were interested in testing. I'm just curious if we can maybe expect some Insider Circle training on that, or if it's even necessary.
I'm doing pretty well at the moment with email alone, so I'm not exactly looking to reinvent the wheel using Messenger instead, but I do wonder if we might get some people to opt-in on Messenger that absolutely would not opt-in with email. I've also heard other marketers talking about how the open rates are so much higher, and cost per opt-in is so much lower, on Messenger, that email is "dead." I find that hard to believe, but in any case, I was curious what your thoughts are.
I'd really appreciate some perspective,
Thanks.
11:17 pm
June 7, 2011
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Hey Kevin,
Email marketing is definitely not dead. Always remember that the headline formula "[some popular solution] is dead, [some new strategy] is making millions" is a common copywriting strategy. Doesn't mean it's never true, but it wouldn't have any weight if the very strategy they mentioned as "dead" wasn't the leading strategy, if you see what I mean.
Messenger marketing is definitely picking up speed but it also leaves you very vulnerable to Facebook whims and rules. It also costs money with every single message.
All the same claims were made about text message marketing about 6 years ago, and the prevalence of text message marketing has completely fallen away. I think Messenger marketing has more of a future but I don't think it's a replacement for email.
I plan to be running some tests in the coming months and you can absolutely expect more lessons on it soon. I'll keep you posted.
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