Hey John,

thanks for sharing your thoughts on our USP. I think that made things much more clear and I'm going to use some variation of that for now.  There's been music critics and fans that have said, "Johnny Riley is the blues". Or, called him "The Texas Bluesman". The music is good enough that I think we could definitely present it as the real deal which is important to people who love the blues.

You are right when you said the blues is about the hardships in life and expressing those hardships in a up-lifting manner. Our ad that got all the organic traffic had a headline that tapped into that and I think that's partly why it went over so well with the audience. So I think we should definitely try some more copy like that.

After the call I went and did some research and borrowed some copy.

Here's a few attempts at some new copy:

Broke, broken hearted, or betrayed? Don't fret, there’s a blues song just for you from Johnny Riley about every hardship in life.  

Or just, Broke, broken hearted, or betrayed? Don't fret, Johnny Riley has just the song for you. 

Johnny Riley relates pain and pleasure, with somber and the celebratory expressing that grief is closer to happiness than one surmised.

Johnny Riley’s music is sweet and tart. His soulful deliveries are full of ambiguous emotional content and aesthetic realism. He draws deeply on strong life experiences, positive and negative, to find the feel. 

I don't know if that last one is too much to unpack?

I thought about using this video in an ad. It starts as a acoustic version of one of the songs and then he talks a little about himself.

Do you think this would work well in an ad with some supporting copy? We posted it on the second blog post in the funnel and got some positive comments about the video.