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4:55 pm
October 27, 2011
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QuoteI'm thinking of offering a song for a limited time and with a flexible pricing option (on bandcamp). It's a rough (but we think exciting) track that we recorded while practicing. We thought that maybe since it's a rough track, the flexible price option would be appropriate. Has anyone here tried flexible pricing? I've heard stories about it working out nicely for people, but I wonder if it's a turn off to the customer to leave the option open and make them decide.
Any thoughts?
ive done it with entire albums. It worked pretty well. Basically...if you're saying 'Pay whatever you want' most folks will just take it for free. Others will pay something. it all comes out in the wash as far as I can tell. I was actually doing this at shows for a while too. I would just say from the stage 'make sure you leave here with my album. Pay whatever you want.' And I was averaging out to about $8 an album. Some folks bought it for a wrinkled up $1 bill. Others paid $20. I stopped because I think people like being told what the price is when you're standing in front of them.
But the % of sales to audience members was dramatically higher as a result. My guess is....If you're delivering it to your base via email, fb, etc....Just give them a story so they feel more attached to you and the song. And then let them know to pay what they've got for it. I think they'll give you a little something. Im just not sure its worth it to pull out the credit card for a $.50 purchase is what Im thinking....So, it might be worth to put a few of these songs together and make an EP of it and you'll likely get more to pay.
DRESSED HIS WIFE UP LIKE A HORSE FOR HIS NEW ALBUM COVER
http://www.deanfields.net
5:41 am
June 10, 2011
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I have tried the "pay what you want" stategy, with ok results, but what works a lot better for me is a 50% off sale. I have only done this at live gigs so far, not on the internet. I always have a sign on my merch table with the price of the CD's listed, and when I decide to have a sale I post a large sign on merch the table, and often on each side of the stage. I think there is something about seeing "50% off" that makes people want to buy, because I usually sell out of CD's whenever I do this. Come to think of it, my best results for these sales are often at outdoor festival type gigs in the summer, not in clubs.
I am also trying to ramp up interest in my soon to be released CD, so I am offering free downloads of some of the new songs, as well as some of my older material from my website. About once a week I put up a new song, and send out a notice to my mailing list. I also point out that the free download is in mp3 format, and that the actuall CD will be a much higher quality. I'm hoping this will help generate sales when I actually release the new CD. I might also offer a "buy the new CD at full price, get a previous CD for half off" deal too.
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
12:30 am
June 7, 2011
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I Haven't done it but I've heard some of some pretty good results. From what I hear many fans give far more than the normal price. I have heard of someone paying $100 for an album. But on the flip side Ive heard that things usually average out to being on par with what you would normally make based on normal pricing. I think it's fun and helps with fan engagement and I'd give it a try. Especially for something like this.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
6:12 am
March 13, 2012
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I'm releasing a track a month using a pay what you like model. Just trying it out for a bit. So far very few takers. Only a handful of free downloads (not 1 paid!).
It goes out to my mailing list, but I'm also using it to capture emails on bandcamp by pushing it on Facebook & Twitter.
This is the latest: Free Nursery Rhymes
Real music for real kids, with love from Africa
9:04 am
June 7, 2011
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Hey Graeme,
I think it needs to be said, if it ain't working, try something else. Try creating a new landing page with a paypal button and charge $1 for it. See if you do any better. I bet you might.
I also think the copy on your landing page could be greatly improved. I wasn't even sure what to do when I got there. I clicked the image just hoping that was going to take me to the right place. There is also not much copy that speaks to what the music fan really needs and wants, which is an experience. It's just a bit mechanical is all. I would start by sending a direct request to buy without many changes and see if you get some sales. If you do, try and improve your copy for the next one. Keep going element by element until you get the percentages you think you should.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
9:18 am
March 13, 2012
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Thanks for the feedback John.
Just checking: By "landing page" do you mean the page you get to once you click on the link in my newsletter?
Its a Bandcamp page & doesn't have too many options to change the layout etc. You think it might be better to do it all on my own site?
Real music for real kids, with love from Africa
9:54 am
June 7, 2011
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I actually meant the page before that. I was confused as to what to do. I think you need to pull people in more and then really clearly tell them to click here to get ____.
I always think it's better to sell from your own page because you can do so much more selling. But I am often lazy and don't take my own advice. With that said, when my next album comes out I will definitely be taking orders on my own site.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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