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12:04 pm
August 23, 2018
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QuoteHey John, could I to get your feedback on my squeeze page again? It's converting at 32% right now with a Johnny Winter audience.
http://www.johnyriley.com/freemusic
I'm curious to see your thoughts on an up-sell page too. Anyone that subscribes to my main list will be immediately taken to this up-sell page. I have been getting some sells. You mentioned that I should try to offer my up-sell in an email after they confirm their email address. I'll give that a shot and see what happens. Just want to hear your feedback on this up-sell.
http://www.johnyriley.com/yes-please/
Thanks John!
11:31 am
August 23, 2018
OfflineJust an update on that squeeze page. I started a new set of ads with the results from a previous dynamic creative ad set and now the squeeze page is converting at 42%.
Still targeting Johnny Winter fans male 45-60. I'm not bothering with targeting women because 75-80% of the engagement on every ad we ran has been men. I'm going to open the age range a bit more since this audience is only 100k with the targeting I mentioned above.
Here's the ad I was running:
https://drive.google.com/file/.....sp=sharing
After turning on confirm opt-in my open rates are now at 90% for the first email but I think this might be affecting my conversion cost.
Conversion are $1.70.
Cost per click is $0.14 with a click through rate of 13.5%.
Relevance score is 10
I would like the conversion cost to come down a bit and it seems like it should be with a relevance score of 10.
My thought is it's because I turned on confirm opt-in. There's some people who signed up but never
confirmed their email so facebook isn't tracking them as conversions yet. What do you think?
I took another crack at my USP and want to know what you think?
Johnny Riley has a narrative structure to his lyrics with a relaxed style of texas blues, southern rock, and belting vocals with a subtle yet cool twang.
Sounds like it might be better for ad copy or maybe a headline rather than USP.
Am I headed in the right direction here?
12:43 pm
June 7, 2011
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Hey Nicholas,
A 42% conversion rate is about as good as it gets so no matter what I think, that sounds really great. And if you are making sales then you're definitely on the right track.
However, the thing I'm not clear on is that you mention clicks costing you .14 cents but leads costing you $1.70. If your squeeze page is converting at 42% and you clicks are costing 14 cents then you should be paying less than .40 cents per lead. Something seems off there. Are you perhaps looking at all clicks instead of link clicks? Try adding "lading page views" to your columns and see what your price is for landing page views.
I do see a few things that strike me as off in the copy.
The use of Juke box and Juke joint in the headline feels a bit redundant. And on the upsell page you have an order button that says "yes, complete my album" and at the bottom of the page it says "no thanks, complete my album". It should really say, no thanks, I please send me my downloads now" or something to that effect.
Let me know what your landing page view costs are and I can better advise o how to bring down costs. But all in all, it sounds like you're doing well.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
4:16 pm
August 23, 2018
OfflineHey John, yes it was cost per click (all). The cost per landing page view is $0.39. I can provide a screen shot of the ad performance if this still isn't making any sense.
Do you think the confirm opt-in is affecting conversion cost?
And as far as sales go most of them are from that upsell. We haven't had much from the LTO but I haven't really gotten that far yet. I wanted to get our targeting right and squeeze page converting well first.
Thanks for the feedback!
2:14 pm
June 7, 2011
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Hey Nicholas,
I totally follow what you are saying, but the numbers don't add up. Even at 39 cents per landing page view conversions should be costing right around $1 with a 42% conversion rate. Something is off in those stats I think, unless you are getting an enormous amount of organic traffic as a result of the ad?
Turning on confirmed opt in can sometimes drive subscriber costs up, but not usually. Even if it did, it would be worth it if it is driving engagement way up.
I think you can still make some improvements in the copy, but overall things sound relatively healthy.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
5:19 am
August 23, 2018
OfflineHey John,
I think you are right about the organic traffic. The ad got a lot of engagement with likes and shares. Looks like about 40% of the leads were from organic traffic as a result of the ad. The sign up form is only on the squeeze page used in that ad so there's no way anyone else would be seeing it.
Turning on the confirm opt-in does seem to be driving up engagement. The first email open rate is 96% now and I'm getting more comments on the blog posts and emails. Still need to do some work before the ads are profitable though.
I guess if everything is healthy I will focus on getting sales up. I have some blog posts and emails I would like to get your feedback on so I will post some up.
Thanks!
1:28 pm
June 7, 2011
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Ok, cool. That's great. a 96% open rate is as good as it gets.
And that is a TON of organic traffic from your ad, which is also really great, and you need to factor that in. Can you go to aweber and see how many people subscribed, and then divide the amount spent by the number of subscribers? That will tell you your real subscriber costs.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
8:02 am
August 23, 2018
OfflineThat brings the total cost down to $0.71 per subscriber which is much lower than what the ad was showing which was $1.64.
If we can continue to get organic traffic like this then I think it would't be too difficult to make a profit from the ads.
Also noticed that our sells stopped from the Up-Sell after adding in the extra step which was to have each subscriber confirm their email then be taken to the offer.
Have you seen this before in other campaigns?
1:56 pm
June 7, 2011
Offline
Actually yes, I should have clarified... I would keep the confirm opt in turned off for the customer lists. Just turn it on for the main list. If someone has bought something, there is much less fear of them giving you a bad address.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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