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QuoteJust to refresh your memory, I was the guy asking about using automated re-sends in Aweber with campaigns. Your initial assumption was correct, I do have each piece of content in its own campaign, but the re-sends are within the same campaign each time. I think there's a missing step in here somewhere possibly, because despite that, I checked the send history on some of my recent subscribers, and they're definitely not getting emails later in the campaign after the next one triggers. I think I know why. It's not set to remove the tag of the current campaign, it's actually set to remove them from the campaign entirely.
Just to clarify, it would look something like this, with blog post 1 as my example: "Trigger campaign on tag applied: opened free download > Wait 1 day > Send email "firstname_fix, there's something you should know." If subscriber opens this email, then add tag "opened blog post 1" AND remove subscriber from this campaign. > Wait 2 days > Send email "This means a lot to me..." > Apply tag "Opened blog post 1."
With the automation set to actually remove the subscriber from that particular campaign, shouldn't it do as it says and stop delivering that campaign to them? It sounds like Aweber maybe told you something different from that though, so I don't know.
5:06 pm
June 7, 2011
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Hey Kevin,
So sorry for the slow reply. Not sure what happened here. I think your post notification must have gotten buried for a few days, I was only just tagged to reply today. Sorry about that.
Ok, so it's possible you and I are describing different scenarios...
What I was saying is that if you set up a campaign A to trigger when a tag is added, and then set up a rule to remove tag A at any given time, campaign A will continue even though the tag was removed.
However, the one way around this is to use the "remove from campaign" option that you select when a person opens a specific email. You can also apply the tag for campaign B at that time, accomplishing what you want to accomplish.
Does that make sense? It sounds like perhaps this is what you are doing?
To be perfectly option, this option to remove from campaign upon opening an email was news to me. I needed to look into it to figure out what you were seeing. But it's a good option.
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No worries on the slow reply! Yeah, what you described above is exactly what I'm doing.
I'm not removing the tag that triggered campaign A, I'm actually removing the subscriber from campaign A entirely at the same time the tag for campaign B is added. So as far as I can tell, they definitely shouldn't be getting any continuing emails from any of these campaigns if they open an earlier email.
One question though - I assume a tag can only be applied to a subscriber once, correct? Otherwise let's say they don't open email 1 in campaign A, then they open email 2, which triggers campaign B. But then they go back eight hours later and open email 1 of campaign A. Would that then trigger campaign B a second time? I assume not, but I figured it wouldn't hurt to ask.
6:29 pm
June 7, 2011
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Sorry, I'm being a bit of a stickler here, but only because I want to make sure we are saying the same thing... There are multiple ways of adding and removing tags. I have always done it within the campaign itself using the apply tag function or when someone is added to a web form. Doing it this way will not stop the old campaign, only trigger the new one. The only way to remove someone from a campaign while keeping them on the same list is to "remove from campaign" when a person opens an email. This is done from within the automation section of the email itself. I'm fairly sure this is what you are doing.
In terms of tagging someone twice... you can tag a person twice, but as far as I know you can't tag a person with the same tag twice. And with the set up you are using to "remove from camapaign" it doesn't actually remove the tag, it just stops the campaign (according to aweber support). You might want to ask Aweber this to confirm though, as there are a few things within the tagging set up that are not as intuitive as they should be yet, such as the fact that a campaign continues even when a tag is removed.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Don't be sorry - I really appreciate how thorough you're being with this.
You're correct though, yes, I'm using "remove subscriber from this campaign" automation when the emails are opened. If they open, it triggers the automation, they're removed from the campaign, and tagged so a new one begins. If they don't, the campaign continues through one or two re-sends (each with the same "remove from campaign" automation), and then finally a manual action within the campaign to apply the tag for the next one to begin, just in case some people absolutely refuse to open any of the re-sends but I still want to move them through the funnel.
12:16 pm
June 7, 2011
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Awesome. I'm not sure when they added that feature, but I didn't even know about it. It sounds like a great way to do what you are doing. Refresh my memory... What has been the impact on your ultimate results?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
1:25 pm
June 7, 2011
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Awesome. When you get some hard A/B numbers I'd love to hear them.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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