Hi Antoine,

I'll definitely keep an eye on it, but at least for now, this doesn't concern me. I have been doing this for a long time and I have seen many similar scares come along in the marketing world, in which some government agency passes some new regulation that makes a lot of headlines but changes absolutely nothing. I suspect that this is a tool for regulatory agencies to target large companies and major privacy abusers. I don't think individuals running small mailing lists will be effected. At the very worst, companies like Aweber may require double opt ins again (no big deal at all) and companies like FB may require some kind of a statement in one's privacy policy (also no big deal). But these are just my assumptions based on what I've seen in the past. We'll soon see an impact on our mailing lists and ad campaigns if it becomes an issue.

That said, because of the privacy abuses that Facebook is currently being accused of, I do expect that they will be upping their enforcement of advertiser abuse. So it's very important right now that everyone avoid pushing the boundaries of FB's policies.