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8:56 am
October 28, 2011
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QuoteHi guys!
I haven't been here in a while, too busy getting the web site up, recording a video and planning my wedding 🙂 I just wanted to share a technique we used in order to get our views up on the YouTube video for the first single from the album.
First some back story. I am releasing an album with my wife-to-be in September. It contains songs we've written together and it's done under her name (Maria McAteer). We live in Brighton, UK, a seaside resort on the south coast of England about an hour away from London.
The name of the first single is "Brighton Boy" so we thought we'd make it as local as possible. We got a video camera and went down to the seafront and asked all the men passing by of they would like to help us by starring in our video. We pushed the fact that we are a small local band, we only needed them for 30 seconds and told them they would get a download of the single if they did it. We collected their email addresses in order to be able to send them the link. We got about 50 people signing up that way.
We also filmed Maria singing the song in various locations and asked some local rollerbladers if they would like to do some scenes with us. They were very keen and excited about it!
The editing of the video took a while but we managed to finish it in two weeks. We sent out a press release to the local newspapers and through Onlineprnews and got featured in one of the biggest entertainment magazines of the area. Later we realised that Maria was holding that very magazine in the video and on the cover of the single! We should have gotten them to sponsor it...
The video has over 500 views in one day since we made it public (and blasted it all over Facebook). We are giving the single away to any new subscribers on our web site. The only depressing part is that with all of those views and many of positive comments about the song and video on Facebook only 4 out of 500 people have signed up. Is there anything you can see in the wording or design that is maybe stopping people? Any thoughts or suggestions would be helpful.
Have a look at the video and see what you think at mariamcateer.com
11:52 pm
June 7, 2011
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Great job with the video and getting the press. Did the press come from onlineprnews or from reaching out and pitching yourself?
While I could see an additional sentence giving a detail or two more about what you want them to do helping a tad, I don't think the squeeze page is the problem. I think it's the fact that the majority of your views are coming from youtube and there is no call to action in the video itself. Because the video is already shot and you can't replace it I would add some annotations. That might help a bit. "download this song for free at http://www.yoursqueezepage.com"
Also, something that people don't talk about much is the fact that youtube traffic really doesn't click through much. I have a friend with a video with over 100,000 views and he got less than 200 clicks. You just don't see this with things like blog posts for some reason. I think its the curiosity is already satisfied factor. In order to improve this you need to really beef up the call to action and sell a bit in the video itself.
This month's training will be on youtube so hang tight. Should have it by Monday.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
9:48 am
October 28, 2011
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Thanks John!
The press came from our own mailings. We searched for local Brighton magazines and online news sites and emailed the editors our press release. I decided to try onlineprnews as well but I wasn't sure when to send it out. When would you announce an album release?
I see what you are saying about the call to action in the actual video. I will look into annotations. They used to be horribly ugly but perhaps they have changed them. Great news about the YouTube training video. I will dive into that.
We found that some football (that's soccer for you) fans have posted the song onto the local teams site. We'd love to get everyone chanting: "Will you be my BRIGHTON BOY" at the games! It would be great to get sponsorship somehow. We just need to figure out who to approach.
See the video and get "Brighton Boy" for free at mariamcateer.com. Sade meets Sineád O'Connor on a Brighton beach!
9:12 am
June 7, 2011
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Good stuff. I basically would just release the press release whenever I wanted the traffic to my site. That could be well in advance or even just after the release. Simple answer... Probably about 2 weeks as I ramp up my pre-launch.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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