I think you can pull off "a dash of bjork".

I take a much simpler approach to figuring these things out. I come up with 5 things that I think would make good headlines, I put what I think is the best one on my squeeze page and then run a campaign testing all 5 of them in the ads. Once there is a clear winner in terms of a good click through rate (ideally it's also the one getting the cheapest subscribers), I sub the winning headline into my squeeze page and hope that the combo of the effective copy with the consistent headline does the trick. It usually does. But I let teh numbers guide me more than anything.

I think there is much you could say about your music that would work, or at least be worth trying...

I think Playfully intelligent songwriting, with a dash of folk and a sprinkling of Bjork.

You could also come up with many variations on that using different adjectives and different artists. I often try combining three different artists for a wider impact. That way if someone isn't familiar with one, there is another artist there to potentially grab them.

Magically surrealistic, quirky story teller, playful as she is soulful, and so forth, are all words in the right direction, but you also need some concrete explanations like artist comparisons and genres. Feel free to post a bunch of copy ideas if you want opinions on what is best.

I think your logic is sound about the concerns about being non descriptive, but if I've learned anything from testing it's that you just never know what will work. If it converts then that's really all that matters. But the fake fan quote to get the right keywords in is not a terrible idea. Maybe just ask a fan to say it so it's technically true 🙂

I think the Dash of Bjork works because to me, her primary quality is quirky in a cute way. I think you have the same thing going on even though you are sonically different.

I think all of those lines are worth trying. Though after what you said about the results on the last Amalie stuff, I was getting the impression that it might be too obscure. But try it and see what happens.

Laxer targeting is just becoming less and less important because of the strength of the algorithm. For example, I have an artist that sounds like Fiona Apple and has a similar brand, and yet Taylor Swift performs better as an audience. Simply because the audience is bigger which give FB a chance to find that  optimal 1% of that huge audience that likes my client's music/brand. The tiny push of a popular female singer songwriter is all it took. But sometimes the opposite is still true of course. I'm just trying to say that you don't need to sweat it too much. If you can write the right copy and have a good brand, FB will eventually find your audience.

Yeah, they are. Like clockwork. Every day we say 1 - 2 sales without many exceptions. 

Focusing on long term monetization really is key. Not everyone can turn a profit using ads to sell a $10 album. In fact most can't. But when you follow up with an offer for a box set, then a subscription offer, then a house concert tour, then a Christmas promo, and so on... you start to see how this works as you can dramatically eclipse your acquisition costs.

And yes, I'd avoid laying eggs whenever possible.

Nice 🙂