Ah, that makes sense. Glad you got it sorted.

You have the flow right. The only thing you need to make sure you do is add an automation rule that will automatically unsubscribe someone from the main list when they get added to the customer list. I don't normally add that rule for the upsell list unless I have a follow up series added to the main customer list (which is an option and might help with making additional upsells.

There is also a newer way of doing this with tags. That would involve creating one list and using tags to determine what email series people get delivered. There is an IC lesson on it should it interest you.

It sounds like you created a web form for your uspell list and pasted it in your squeeze page. You need to create a web form in your general subscriber list.

Check and see if that's not the case.

Hey Matt,

Overall I think the page is looking pretty good. 

The only things I would say is that, while I think you could run with it as is, my hunch is still that the headline lacks a little.

The way I look at headlines is to take them very literally and then ask myself if the elements in the headline line up with an actual conversation taking place in millions of people's heads right now.

So when I apply that filter to your headline it would mean that there needs to be millions of music lovers walking around thinking, "I really want to jump in my car, go driving around, and listen to low-fi music with viby male vocals." I could be wrong, but I'm not sure that's a thing.

I know it sounds silly when I put it that way, but that's what this process is when you strip it down.

I have no doubt that people want to have music to drive to. But I guess I don't feel that low-fi viby music aligns with the universal driving experience. Your music might, but phrased like that I don't think the connection is obvious.

So for me, I would go back to that USP. How would your biggest fan finish this sentence? Matt Shapiro is awesome. You should listen to him. His music is......

When you know how real people experience your music, and what they see as being unique compared to everything else out there, then you can just reverse engineer that conversation into a headline. That make sense?

That said, I think what you have reads perfectly fine. In a pinch you could run with it. I just think you could do better and this one might struggle to convert as well as you want it to.

I feel like I may be coming off as difficult here... but I don't feel like the changes to the headline are that significant. Your headline is essentially just describing your music as loud indie pop. That leaves me unclear about what it is and not feeling very enticed to experience it. It's not that it's badly written (and that's half the battle), it's just that it doesn't really do much to entice the needs, wants, passions, and interests of your prospects, in my opinion.

I think your second USP all by itself would make a beter headline "The New York City based, Matt Sahapior, is a performer whose anthemic indie-pop sounds like halfway house between Bruce Springsteen and Bon Iver".

That said, I think you still need to get to the core of what indie pop's real appeal is. How would you say that?

For example, I would not just say Bruce Springsteen was Rootsy American Pop. I would say he was a subversive Americana songwriter who layers his rebellious ideals in anthem hooks and an energetic live show that is famous for spanning three or four hours per show.

Or something like that... Obviously, what you do would be different.

But for me, that gives me a real sense of what he does, and if I like subversive themes in catchy Americana music (Dylan, Tom Petty, Neil Young, etc), I might respond to that because it aligns with what I already am passionate about.

I still think what you have is a bit light in that department. That said, I could easily be wrong. What you have is well written enough that it could work as is. But if it didn't, I think that would be why.

Also just a note that I would center your headline. Looks like the style tags got removed.