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6:02 am
September 7, 2018
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QuoteHello,
I have some questions about selling future albums.
Do I add them to my existing site, or do I make a new site for every album? Do I change the free download to a track from the future album? Do I just promote future albums to my email list who already bought the original album? How do I implement this?
Thanks,
Leo Biollo
10:25 pm
June 7, 2011
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Hi Leo,
You definitely do not need a new site. You would sell them from this site.
The way this basically works is that you would always have one active funnel, presumably selling your most recent album. Then you would either group past albums into a box set, or sell them as one off promotions.
The funnel is there to turn cold traffic into fans, but that doesn't mean it stops there. You should be running one promotion at least every quarter or so, while sending out free content in between.
You could also sell your albums on a "store" page, or you could simply add descending links from a drop down menu in your nav bar, such as I have on MusicMarketingManifesto.com if you click on "products & Services.
Let me know if I can help with anything else.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
8:12 pm
September 7, 2018
OfflineThanks for clearing that up for me. 
4:37 am
June 7, 2011
Offline
\m/
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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