John,
Thanks for having the CopyWriting class. Glad I took it. It definitely gave some much needed clarity and perspective in an area that is not my strong suit but necessary for success.
In the class you had given me some feedback on my first Blog Post. "I Chopped off Paul Stanley's Head"
I took your feedback, which included things like making more of the Phoenix from the ashes narrative and making the ending more positive kind of like the movie "The Rookie". lol.
Well I think it's definitely improved but can you tell me if there are still elements you think still need improvement before using it live?
Here is link to the updated version of the post.
https://www.davefreesong.com/i.....eyshead/
Thanks!
Hey David,
Glad you enjoyed it. You definitely put in a lot of hard work and I think you made some great strides.
I think the blog posts reads well and does all it needs to. I also think it will resonate with a classic rock fan. If I have any constructive criticism it would be that the stories will work best if you are able to make them a little more inclusive. Instead of having everything from the perspective of I and me, it might help if you told the story from a slightly more observational point of view that ultimately allows the reader to put themselves in your shoes.
For example, "I loved the band Kiss", could become "What kid in the 3rd grade didn't love the band Kiss." I'm just making that line up so don't take it as a literal suggestion, but in the second example I am allowed to see myself as that kid, in the first example I am forced to listen to a stranger's story about themselves.
That make sense?
This doesn't mean you can never use the word I or me, it just means you might do better using this more inclusive approach in your stories.
All of that sad, I think what you have reads well.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Great, Thanks for the feedback. I made some slight tweaks based on your comments and think that one is ready to test out. I'm revamping everything in my funnel based on the copywrighting class now. Right now the blog above was set as my 2nd blog post. Currently my 1st blog is this one. https://www.davefreesong.com/w.....o-bleed/
Let me know if you think it is as strong as the other. Any suggestions to make it stronger and which one would be best to lead with?
Once I have that piece finalized I will start live testing with some ads using the suggestions in the class.
You also mentioned to a couple of people in the class to move the Comments and Shares counts to the bottom of the page but for the life of me I can't find where in Wordpress this is controlled. WP is not the most intuitive platform. lol.
Thanks again.
Hey David,
My only thought about the new post is that it starts out with info about your new CD. It instantly feels like a marketing message as apposed to a story. My advice would be to try and tell a story that is entertaining in it's own right but pertains to the music.
Remember that format from the workshop...
Start in the middle (slam into the action).
Go back to the beginning.
End with a transformative experience of some kind.
As for the setting, you can find those settings by going into your WP dashboard >> Mashshare in the left side bar >> settings >> position drop down >> bottom.
Cheers.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.