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QuoteHey everybody,
I was talking to a distributor today and he kept nagging me to hire his company as a distribution and reporting middle man.
I've sold a little over 400 units of a CD, most at shows, but about 150 through online sales via Bandcamp and CD Baby. I liked reading stats and seeing how I did in the 'charts', so to speak.
I just built my own webshop and sold my first CD through that. I never reported the units I've sold at live shows and I'm not sure how to report these sales to charts organisations, or even if I should. They have expensive partnership programs that are too costly for me to operate without a distributor, but it does look good to be on charts, doesn't it?
Is there real value to being in the charts? Does it get you anything? At 400 units sold, I'd beat Jack White in the Dutch 'alternative' charts, which is something nice to brag about in a press release if nothing else.
How do you handle this?
10:36 pm
June 7, 2011
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Hey Frank,
Good question. that is something I have always had managers and labels worry about, but I've never really looked into it. I think if you can get on any kind of chart it is good for press, quotes, testimonials, and sales copy... and your own self esteem.
But I suspect it does little to change the bottom line with the direct response marketing model. So if it's affordable then it sounds great. If it cuts into profits significantly then you might want to pass on it and see if you can't manually monitor a couple of those charts that you think you can impact.
That's just an opinion. This isn't really my area of expertise.
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Thanks for the input. I've decided not to bother. The charts have lost a lot of their credibility anyway with all the news lately about labels buying up their own singles to rank them higher.
4:49 am
June 7, 2011
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I think that is a good way of thinking.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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