Hi John –I wonder if you can help. I am reposting this as requested as I posted it in the Welcome area by accident... Sorry!

Here is a snapshot of things for you so you can get an idea of my situation...

I’m getting about 25-31 percent conversions on the squeeze page. Cold leads  are costing me under $1 an email - as low as $0.55. So far so good!

However not - so many people are actually buying anything. I've had roughly one $10 sale per week - with a few weeks of $0.

My list has about 960 subscribers and about 2/3 of these were acquired using MMM techniques plus a few of my own twists since April - so about 650 ish are newish leads.

I’m doing a weekly newsletter -and two Facebook Live events per week that they can attend - and I'm following it up with Facebook ads targeted at Engagers (as an alternative to sending more newsletters).

My best response was when I used a buy one get a mystery one free offer that was time limited - but I can't do this too often for fear of devaluing the promotion.

The newsletter is only getting about 17percent open rate - and it's very gradually slipping by under 1 percent every week.

So the strategy for acquiring low cost subscribers is going really well - my list is growing by about 6.5percent per week - but yet at the final hurdle - getting them to purchase - it's less impressive - barely covering costs.

Any advice for getting them to put their hands in their pockets- without going full on Sales Funnel on them?

Thanks  in advance and sorry about the long email.  To summarise my question...

What percentage of my 660 should be buying stuff?
How can I improve the 17 percent open rate?
Do you have any ideas for closing sales without having to send repeated emails every day - it feels too spammy for my audience (especially in Britain where we are generally a bit less hard sell).

Thanks loads

Tiger 2  (reposted from the welcome forum).