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One ad creative detail I overlooked...
May 17, 2020
10:15 am
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February 16, 2014
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Hey John, when I was setting  up the link description using dynamic creative, I chose four different versions of copy. But I didn’t choose a blank option with no copy.

I tried just leaving it blank but that didn’t work.

I remember something about “Empty String” being the copy that triggers FB to make a blank link description happen?

*btw am I trippin about that? I just remember that vaguely from the viseMenn campaign you scaled up - but I didn’t have the guts to try it this time, in case the link description literally read “Empty String” to viewers lol

So I guess - how do I set up a blank, no text link description?

Thank you!

May 19, 2020
12:18 pm
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Hey Brian,

The empty strings thing didn't come from me.

To test no link description I just add a new option and leave it blank. I've done that a LOT, and it has always worked. That said, I have not done it in at least a few months so it's possible something has changed, as things are always changing in the ads manager.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

May 19, 2020
12:36 pm
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Gotcha. Yeah I figured that was probably Facebook that put empty string.

As far as why leaving it blank didn't take for me, I bet it was just human error. I'll try again on my next campaign. 

May 19, 2020
1:10 pm
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Sounds good!

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

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