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QuoteI need some feedback. I want to make sure I understand the purpose and structure of a pre promotion email. my intention is to send out an email to my list the week before my 3 day promotion. my promotion will be - buy any of my 3 albums and get this song Free. This is what I have so far:
I have a Ghost in my closet
history and found yourself shivering?
across an old project I was working on with some friends a
few years back. I completely forgot about the project so I
decided to play back some of the music and reminisce for a
minute.
and found myself wondering how I could have forgotten such
an incredible collection of tunes.
time of those recordings, we intended to produce an album
under the name "Within The Would" and it was very vocal.
Sadly, it all fell apart because our lives were going in
such opposite directions at the time.
was listening to it. I remember it very well because I
had to Ignore the lyrics to be able to get through the song.
I'm not a particularly emotional person but I get emotional
every time I hear that one. The subject is very close to my
life experience and It still gives me the chills.
personal but Iv'e decided I want to share it and need to
work out how I am going to make it available. It's just too
deep a song to keep under my hat. I have never made this
music available before and don't plan to offer it on a
CD...
1:49 am
June 7, 2011
Offline
Hey Aaron,
The idea behind sending out an email to people in advance of the 3 day promotion is just to make them aware that the promo is coming so that they are ready to buy when the email goes out with the offer.
That said, this is not something you absolutely have to do, and to be honest, it's not something I have personally doing lately. That lesson is a few years old now. Both approaches are fine.
The benefit of sending the email out in advance is that without it you find that some people aren't even aware of the promo until it's ending or over. The benefit of not having it is that it's one less email and you can strike while the interest is peaked and get those sales coming in.
I think what you have written here reads pretty well, but it's so complete that it sort of feels like it's missing the buy now link, in my opinion. When I would pepper the list before the promo I would try to tease them a bit more.
But I think what you have is pretty good, with either approach.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
1:50 am
June 7, 2011
Offline
Sorry, when I said it's not something I have been doing lately, I was responding to the advance email. I still do the three day promo all the time.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
I kind of felt the same way about almost needing a buy now link when I finished writing... If I go ahead with a teaser, I will thin it down a bit. Thanks so much. as always, I really appreciate the input =D
9:55 pm
June 7, 2011
Offline
Anytime Aaron 🙂
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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