Log In
Members
Home
Add Reply
Add Topic
Topic RSS
7:32 am
June 10, 2011
Offline
QuoteHey Ya'all!
I have finally finished my new CD, and am about to do a Kickstarter.com campaign for funding for the duplication. I am also trying to get into doing more house concerts, and I recently read an article where somebody asked "How do you break into the house concert market?" The answer was "You don't. The existing market is saturated, so you need to create your own market among your own fans". This got me to thinking about ways to do this, and I came up with an idea. I'm thinking about adding a track at the end of my CD where I do a voice over some soft background music, and talk briefly about what a house concert is, and how to put one on, and then offer a more detailed online article that they can download if they get really interested. My feeling is that they are probably fans already, since they have my CD, and every time they play my CD they will be reminded of the possibility of putting on a house concert, even if they choose to skip over the last track.
I am interested in how you all feel about this. Is it tacky, possibly offensive, or maybe a good way to get fans motivated to host a house concert?
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
7:57 pm
October 27, 2011
Offline
Hi Greg,
I'm not sure, as a listener, I would like buying a CD that has a track that advertises house concerts. I think it would get annoying when I listened to it over again. (Though I do think it's a creative idea. )
What about having it be part of your package design? That way every time they open the CD, they would be reminded. You could even have it designed into the artwork that comes up on the computer when an mp3 is played.
11:45 pm
June 7, 2011
Offline
Hey Greg,
I'm with Annie. I hate to harsh on your idea, but I would keep the marketing separate from the art. You could include a flyer or something in the package if you like though.
But I really think that email marketing soooooooo incredibly trumps offline marketing that it doesn't really matter. Since you are now focused on your mailing list, I would rest comfortably knowing that you can just put a promotion together and send it out to your list when you are ready to book a tour. The fact that you will be scheduling dates creates a built in scarcity to the process and making it something that you do from time to time might make it cooler than just something that is always available to the consumer. Just my opinion.
A friend of mine who does really well with house concerts does exactly that. Once a year he just sends out a couple emails to his list telling people to book a date if they're interested and he does really well with it.
You might also talk to Dean Fields. If memory serves he just sent out a blast to his list and booked a bunch of shows.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
4:13 pm
June 10, 2011
Offline
Thanks for the feedback John and Annie. After thinking about it, I think you are right, not a good idea to risk offending people! I do like the idea of including something on the cover, so maybe I will try that.
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
1 Guest(s)
