Sure no prob at all!  Have a good weekend

Hey John - 

Thanks so much for taking the time to think about this and give me your feedback...interesting to hear that the simplicity approach may be a better way to go about this.  I guess I get so lost in my head about some crazy promo method because that's what I've come to really enjoy lately.

But that does make sense actually - focusing on how this was made.

I'll actually brainstorm some ideas around that alone.  Actually your approach would be a nice change from what I had been doing.  I'm sure there can be like a minor creative element added in there too - not sure what yet but I'll think bout that too...anyway, your response has the gears going in my head.  Thank you!

BTW - a side note here - I was planning to move my Mailchimp list into Aweber this past week...just transition everything from Mailchimp over, using your referral link...one thing they mentioned to me when I asked is that - they prefer that I don't move inactive subscribers over, because it hurts open rates, etc...

My plan was to use your "win back your fans" strategy inside of Aweber...but they actually said, I should run a campaign for inactive subscribers inside Mailchimp BEFORE I move my audience over to Aweber.

So, I just watched your video again  - the Win Back Your Fans vid...

Can I run that series of 6 emails just using live broadcasts?

The reason I'm asking is because even with my Mailchimp account that I actually pay for, I don't have the ability to send out automations unless I upgrade.

So, I went through your video just now, and I see it's those 6 emails, and obviously for anyone who doesn't open any of them, they'll be taken off the mailing list...

I just wanna know if I can do that whole thing without setting up an automation...just run those 6 emails manually via live broadcasts, and then when those 6 emails are finished being sent, I can just delete the people who never opened?

I'd rather do that than pay the upgrade in Mailchimp, since I plan to move everything to Aweber asap. 

Any tips on that would be awesome, thank you again for all your help!

Paul

Okay great - gonna get that set up in Mailchimp - thanks!

Hey John!  Super quick question!

Actually just following up about your "win back your fans" email series - I'm about to send out email #3

First off though - I'm super surprised at how many people opened the first two emails...in fact, I think it was like 30% for email 1 and then 25% for email 2.  I'm wondering even if there is some kind of glitch inside Mailchimp?  Cause, I noticed a lot of the opens happened a minute after the email sent out, including an email address of my own - said I opened it even though I didn't - but anyway, those are the numbers now.

But a few people even rated their favorite song in as a little survey I did for email 2.  Just so surprising to me cause these are all people who haven't opened an email in about 6 months.

My question is - in email #3, you mention deleting people who do not CLICK...but in the first 2 emails, you're just trying to get them to open.

So, what is your way to do this?  At the end of this email series, do you just hold on to the people who opened the emails?  

And to those people who simply opened but didn't click, do they still get a welcome email back?

That's pretty much all I wanted to know.  I'm going to reword email 3 just slightly, not sure if I'll make it as intense as "click or be deleted"...I may change that up a bit.  

Okay really good to know - I'll just follow along with "opens" and as long as they do, I'll keep them on.

WOW - that's insane you deleted 15k subscribers!  I can't even imagine what the must feel like - I get bummed any time I even see a couple people go.  

My list is less than 3,000 subscribers - But I also want the transition into Aweber to be as accurate as possible, and I've never cleaned up the list til now...the opens today seemed more accurate - and non glitchy - only 6.5%, but even of those openers, people actually clicked, I'm so shocked cause these were people who haven't engaged at all in 6 months.

This week was a huge eye opener regarding ad copy - cause yours obviously works - I mean aside from the glitches...I think I've been too afraid to use certain language, and am starting to realize I have to get past that.

And yeah - I wanted to go for a full year of emails - NOT the 6 months.  The only reason I did 6 months is cause Mailchimp doesn't have an option to choose a timeframe.  They best they can do is allow you to choose people who didn't open any of the last 50 campaigns.

So, that's what I did.  And last 50 campaigns was about 6 months time.  

Only a few days left of this campaign, 842 subscribers left to see if they'll stay or go...then I'm migrating everything over to Aweber.  I'll keep you posted.

Hey John - 

Just realized this thread actually went in a few directions since I started it...but just wanted to circle back to the original topic, which was the promotion and release of this new music video.  We're actually releasing it this Friday, and nervous bout it, but that's nothing new.

This is the song/video where we received 51 vocal & video submissions from fans and friends.  Most were from our mailing list, but there were some who showed up from YouTube, FB, etc...

I asked a question earlier today on the live call, about anxiety that goes along with promo...actually, your answer was very helpful.  It's something I can't really avoid it seems, whenever releasing a new song/video.

This time feels a bit more intense, cause it's not just US releasing a song, but knowing that there are other people who will appear in the music video and the final song recording itself.  If I'M feeling anxiety, I'm sure some of them are too.  I'm very happy with how it all turned out, but yeah, just gotta get through the rest of the week.

Also, after thinking about it, I did follow your advice and not my own inclination to get super weird with the promo.  I actually tried getting all creative and building out strange web pages, and then realized that's not the way to go this time.  

As you said, the story is in HOW we did this, and the story of how 51 submissions are now part of our song.  And I guess I'm always more comfortable hiding behind a weird promo like a claymation story, or being abducted by aliens, etc...

This time, that wasn't there - like there was nowhere to hide... and it felt far more vulnerable, because the emails were more about the story of how the song came together, and shining a light on the 51 submissions that came in. 

People have been responding back that they're excited - and that's a good thing.  Anyway, thanks for your help during this whole process.  Been throwing together a bunch of print on demand shirts/merch via Printful to put on our site, and see how sales will go with that.  That'll be a first too.

BTW, here's an unlisted link to the video if you'd like to see and hear how this all turned out...this director makes some very dark and cool animations.  Thanks again!

Hey John -

Thank you for watching the music video!

That's some great feedback...I'm gonna keep referring back to this.  

Even having those words of encouragement actually helps a lot...gonna go back to your YouTube training and set up some ads before the release date to start getting views.

So the director's name is Raf Bonilla - I was so excited and surprised when he agreed to work with us, cause I really love all of his work.  He's done videos for huge acts, the biggest one being Glass Animals.  He's done 3 videos for them I believe.  He also worked on ex bassist of the Killers' solo music videos.

I can't find his reel anymore - just went back to his site.  He may have taken it down.  He always has us advertise his email address though. 

This is his email addy - rbjranimation@gmail.com

He's charged a different price for each video he's done for us, from $300 - $500.  This video was $500.  However, the one that took him the longest to create, which was our Claymation video, he only charged $400.  

Anyway, thank you again for the feedback!  Made my night!

Paul