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QuoteHi guys.
I've got a list management issue that has me stumped.
So I've followed the MMM template to set up my website and it's pretty much ready to go. But what I'd like to do before going live is put some more product up.
The thing is, I'm realizing now that what John teaches is based on one product being the main product, and one product being the upsell or bonus item, etc.
So the feed goes Prospect > Album 1 customer > Upsell to album 1+2.
And it would be perfectly fine to have a flow that went Prospect > Album 2 customer > Upsell to album 2+1.
But what about when someone buys Album 1, declines the upsell, but then likes it so much they come back and buy Album 2 at full price?
What list management rule can we make that will make sure we don't try to upsell to them? I feel like there is probably a simple answer to this but I'm not seeing it.
thanks!
1:58 am
June 7, 2011
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Hey Ian,
All good questions. I have a couple of different answers/comments.
In the exact scenario you laid out I basically just wouldn't worry about it and I would upsell anyway. Trying to exclude people from seeing an upsell offer if they have ordered a product in the past would involve very complicated IP based scripts that would be full of problems and have such an insignificant effect on things that it just doesn't matter in my opinion. The absolute worst case scenario would be that they would be a little upset that they missed out on the deal on the first album that they had already bought and likely email you to tell you. At which case you could just do them right and refund them the difference. But again. This will be a very rare problem.
Another thing you can do is to add a small funnel to your customer list to follow up with anyone who did not take the upsell initially to insure that those fans who do love it so much they want to get the upsell, do so through an extended upsell offer. That way you can control the flow and offer a different product as an upsell.
That all make sense?
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Thanks for the response.
Thinking it over ... I guess the scenario I described wouldn't be so terrible as they already were presented with an upsell when they bought the first album ... so it would be just a little frustrating for the buyer rather than disappointing.
I do actually like the idea of a delayed upsell for people who don't take the initial one, maybe after a week or something.
cheers
Ian
Hey John (or whoever else) ...
Just coming back to this because I was wondering if this might be a scenario in which we could put Aweber's 'tagging' function to good use?
Because while someone is taken off one list when they join another, the tags would follow them, right?
So if we could make a rule to exclude someone from a certain promotion based on the presence of a tag, that would solve the problem.
Is this something that could be done? If it's not possible, maybe you could ask someone at Aweber to look at making it a feature (I have a hunch you might have some pull there, lol) ...
cheers
Ian
12:24 am
June 7, 2011
Offline
Hey Ian,
Actually, tags don't exactly work like that. When someone joins a new list the tag would not follow them unless you had them sign up again on another web form that had the same tag on it. Instead, tags are designed to replace the need for multiple lists. So in other words, you could create one list for everything you are doing, but when someone orders something you would ask them to add their name and email address again, thus adding the new tag. You could create tags for each product a person bought and then create email segments for the future based on those tags. It all sounds a little more confusing than it is.
However, what you are essentially asking is correct and you could do that. It would just work a little different/ You could do this with a single list or multiple lists, you would just need a web form to pass on the tag. But... things break down a bit when you try to use Paypal integration.
The way I show you to set things up in MMM is to use Paypal integration to automatically add someone to a list when they buy. The problem is that Paypal can't pass the tag. So instead you would skip the integration step and just redirect back to a thank you page that had a webform on it. On that page you would essentially ask people to add their name and email address again so you could send them what they ordered. This could be a form that adds them to a different list or the same list with a new tag. Either way is fine but the second one is a bit more efficient. It's just a little more cumbersome for the user and some people will close the window before adding their info so you will need to watch for that and email people manually when they don't enter their name or email.
You also can't exclude people from an email blast with tags, but instead you would create a segment of your list using the rule... "tag" - "is not" - "tag name". That would create a segment of people that did not have the product specific tag on it. Then you could email that segment.
Phew, I'm exhausted trying to explain all that 🙂
Again, easier than it all sounds once you do it.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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