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QuoteHey John I hope you had a fantastic bday!
I was re-watching the "refining an ad" lesson with vissemen, to sharpen my chops.
And I noticed on the first campaign you started with the age range at 18+
Is that something you're doing more of these days?
I know in the past you pretty much exclusively stuck with 25+, even in an initial campaign.
Small detail but just checkin in, thanks man!
-Bri
12:55 pm
June 7, 2011
Offline
I almost always start with 18 and up and then refine down based on results. Once upon a time I used to just tell people to go with 25 - 55 because that is a pretty successful window for most. But it's best to test everything until you know what your most profitable age range is.
Cheers.
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Sounds good.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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