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9:09 pm
August 10, 2018
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QuoteHey John,
I was reading up on Google Ad Words a couple of days ago. It was a forum post written by a guy that manages Google PPC campaigns on Ad Words. He took a clients campaign that was running at a loss, and looked into the data. He found that a single region in LA was driving up the costs with a high PPC. He took out the region and the over CPC of the campaign plummeted.
I got excited, went into some of my audiences and started editing out the expensive parts of each ad set. I've started with Ad Range and gender, editing out the expensive Age Groups.
Is there a hierarchy you would recommend we go through (I assume not all at once) to bring down our conversion costs?
The big ones I think of refining are:
Demographics
- Gender
- Age
User Location
Ad Location:
- Newsfeed
- Etc
I've noticed some large variations across all of these.
8:39 pm
June 7, 2011
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Facebook does a pretty good job of filtering out under performing demographics for us, but yeah, all those things matter.
The big ones I look at when refining are age, sex, country, placement. I haven't seen the impact expected when targeting specific cities and to be honest, I'm not sure why. It's possible I've just been unlucky and need to do more of it.
But keep in mind that with Facebook, their algorithm creates segments of optimized traffic for us, whereas Google does not (unless something has changed recently).
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9:53 pm
August 10, 2018
OfflineThanks for the reply.
Yeah I saw something similar when digging through my data.
I'll experiment with refining a couple of times a month and see if that helps bring a consistent peak performance to my ads. I'm only running £3/day so anything I can squeeze out of them helps!
6:38 pm
June 7, 2011
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Sounds good Sam. Good luck.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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