Hey Everybody:

I just wanted to kind of toss an idea out for people to bat around, and potentially get some insight from others who are trying something similar.

I've got about 20 completed songs which I feel pretty good about, and in the past I'd have said that it was about time to choose 10 or 12 of these, hole up for six months in the studio, and put another album together.

These days, though, it really does seem like generating a steady stream of content is a better way to stay in fans' minds, to try and remain a constant presence amid the sea of noise. So, in the interests of having material to continually put out - as well as to get an objective idea as to which of these songs might be better than the others (having long since lost any perspective on them myself, of course 😉 - I've been considering releasing rough demos of the songs, one a week, and soliciting feedback from people on my list.

I know that some will argue that it's a waste of time to put anything other than your very best out there, but others say that showing your imperfections and rough edges gives your real fans even more reason to bond more tightly.

So (finally) my question: are any of you using a release strategy like this to maintain contact with your fanbase, and/or to market test new material? How's it working for you? I'd love  to hear anything anyone has to say on the subject. Thanks!