Hey Ekow,

For the majors it's a good and bad time of year. More consumers are spending money but because of that every big artist is releasing around the holidays which means that it's ultra-competitive.

In my opinion that doesn't really affect the indie artist as what we are doing (at least here) is a very different kind of marketing which helps cut through the noise. We also don't have to worry about crouded radio and press schedules.

With that said, people are busy and that means that they are not paying as much attention to their inboxes.

So I kind of think it's a draw. If you have the momentum, I wouldn't be afraid to release around the holidays. If you don't, I wouldn't rush to try to get it out just for the holidays.

But like anything, every demographic is different so it's hard to say for certain until you get out there and get some results.

Personally, I typically avoid December or the first week of January for any kind of a launch, but the holidays can be a great excuse for a special promotion.