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QuoteI´m pretty new at all this, kind of klutsy by nature, and am not positive that this is the best place to ask this question, but here goes. I´ve written a new article for an on-line publication that I know will generate a lot of traffic for me. Do I send them to my squeeze page, or to the site (a blog pretending to be a web site) where they can purchase the CD? I´m very tempted to do the latter, but maybe the squeeze page is really the way to go. Feedback?
11:18 pm
July 21, 2011
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Hi Eve,
I'm also still learning all this stuff so my word is far from gospel, but I'll try to help you out.
The purpose of sending the traffic to your squeeze page would be to get their email address and run them through a sales funnel in which you would build a relationship before going for the sale. (easier said than done lol)
It might be worth sending the traffic to your squeeze page because you will be able to get something in return (their emails) for what you're giving them. In theory, the people who would sign up for whatever you are offering are the people who are more likely to buy, and the people that don't sign up for the offer probably aren't going to buy anything from the other web page anyway. And you can just refer the people that do sign up to your other website where the CD is available for sale with one of your emails if you want.
The most important thing with all this is to keep at it, continue testing and learning, and not get discouraged. This article could be a great opportunity for you to get the ball rolling and see what kind of conversions you can get.
However, if you think the people that are going to click through will be interested in buying right away, then I would do that. Because a quick sale is better than no sale. But a fan is better than a quick sale.
Just some thoughts... Happy Learning!
12:04 am
June 7, 2011
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I would personally ALWAYS send cold traffic like that to a squeeze page. For example my squeeze page converts currently around 28%. My blog converts at about 4%, and it's highly optimized for conversions. The money is in the list. Sending cold traffic anywhere but to your squeeze page is like throwing money away, at least in my experience.
It also gives you an opportunity to include a really enticing call to action in your article that invites readers to get some free music. If you're going to give the direct response marketing thing a go, that's the way to do it.
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