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QuoteHey everyone,
***Please DO NOT share the page (yet!)***
The page is live so you guys can see it 🙂
I'm putting together my first promotion. It's going to run Monday October 15th - Thursday October 18th.Â
The promotion is for the classical CD I made.
I was hoping I could get some feedback on the sales page here: https://www.samrussell.co.uk/b.....ial-offer/
Â
The buttons don't work yet - I'm adding in the order forms this week. On clicking the button, the user will be taken to a page with the order forms. After submitting the form, they are taken through a series of upsells.
There will be different upsells depending on which option the user goes for:
MP3 Upsell 1: the heavy metal album I have (£10 - full price)
Â
CD Upsell 1: Signed photographic prints from the photoshoot (£25 for 4)
CD Upsell 2: Printed tab books of the music (this is for guitar players and I already have them printed): £30 for the two books.
Â
I also have some recorded concert footage from when I performed this music. I could maybe stitch together a "Live DVD" as a digital upsell. Not sure.
I'll have an email sequence I run to my subscribers, and I'll also do some FB Ads to people on my page (which has been growing from the FB Ads).
2:48 pm
June 7, 2011
Offline
It looks pretty good to me.Â
If i have any constructive criticism it would be that the content area is very wide on desktop. It's a bit fatiguing. Narrow sales pages are a standard with direct response marketing, hence the layout design of the MMM sales page template. But I' guessing this won't be an issue for mobile users.Â
Otherwise, I think it reads well. It's more copy than I usually use on a sales page, but I also see why you are doing what you are doing.Â
Long story short, despite my thoughts above, I think it looks good and I wouldn't hesitate to send it to my list, if I were in your shoes.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Gotcha - I hadn't considered that! I redid the sale page:
https://www.samrussell.co.uk/b.....ial-offer/
and the two upsell pages:
https://www.samrussell.co.uk/b.....ed-prints/
https://www.samrussell.co.uk/b.....tab-books/
(the price doesn't appear on the upsell pages, because it only appears after clicking through from the order form).Â
I saved them as templates, so I can bang out a funnel pretty quickly in the future now
Â
Emails are written.
I was going to run a FB ad to my page to support the promotion, should I:
- run a single ad across the 4 days, or
- run a different ad each day? So that I can hi light different features of the promotion
- Eg Day 1 might be a general discount
- Day 2 might hi light free shipping on the CD
- Day 3 Might hi light digital download discount
- Day 4 might hi light 24 hours leftÂ
- ???
thanks!Â
12:29 pm
June 7, 2011
Offline
Sam Russell said
Gotcha - I hadn't considered that! I redid the sale page:https://www.samrussell.co.uk/b.....ial-offer/
and the two upsell pages:
https://www.samrussell.co.uk/b.....ed-prints/
https://www.samrussell.co.uk/b.....tab-books/
(the price doesn't appear on the upsell pages, because it only appears after clicking through from the order form).Â
I saved them as templates, so I can bang out a funnel pretty quickly in the future now
Looks much better to my eyes. It's still a bit wider than I usually go, but I think it;s a lot easier to read now.
Â
Emails are written.
I was going to run a FB ad to my page to support the promotion, should I:
- run a single ad across the 4 days, or
- run a different ad each day? So that I can hi light different features of the promotion
- Eg Day 1 might be a general discount
- Day 2 might hi light free shipping on the CD
- Day 3 Might hi light digital download discount
- Day 4 might hi light 24 hours leftÂ
- ???
thanks!  Â
I usually just run a single ad for the first half of the promo and then on the final two days I run a "time is running out" or "just a few hours left" type of ad.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
That's great, thanks John!Â
For future reference, what sort of content width do you recommend for the sales pages?
10:47 am
June 7, 2011
Offline
Hey Sam,
I don't have any specific rule in terms of width, but as a general rule, narrower performs better. From there it's just about balancing effectiveness with visual appeal. If I remember right, the MMM sales page is 770 wide.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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