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5:29 am
June 10, 2011
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QuoteTHIS POST WAS MOVED HERE BY ADMIN
Not sure if this is the best place to post this, but the title of this topic fits……
Today was a good day. This past week, I have really started applying some of the methods from MMM2.0. I have twittered quite a bit, been agressivly working facebook and my new band/musician page, and sent a mass email to my old mailing list with a fair amount of "bait". I told my old subscribers that, while I would still be using my old email list for just a little while longer, (scarcity) all the good stuff, like more free music downloads, videos, contests, would be happening with my new mailing list (through my squeeze page).
I also posted on Facebook that hackers had hijacked my free music download page (the sympathy approach?) but that was all repaired now, so they could now try again for the free music download.
The result? Today I got more signups from my squeeze page than I have ever had join my old mailing list in a month, probably more!
And as a bonus, and I'm not sure if it is related to the above efforts, but out of the blue I got a call from a radio station, asking me to sit in on a three hour evening show, talking about my career as a musician and playing some live stuff from my upcoming CD.
From a day that started out having to deal with a hijacked squeeze page, I think things turned out pretty well. MMM2.0 works!
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
11:03 pm
June 9, 2011
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Agreed… this deserves to be it's own topic.
Start a new thread, so your story doesn't get burried in here. Besides some of the people who are totally 'green' to this approach to marketing themselves could stand to learn a ton from your experience (especially the taking action part).
Nice work reconnecting with your old mailing list. I'm sure there is life-long gold in that bunch.
Congrats on the growing stream of sign-ups, it's a great feeling, isn't it?
Now the one part of your story that sort of fits this topic is the fact that you are being presented with a unique opportunity to connect with people offline, on the radio.
This is a great chance to pull people back into your online system with some 'juice' behind it.
For one, you get the social proof of being on the radio.
Secondly, you get to tell your story to a totally new audience (without bending their ear for hours at a bar).
You get to deliver a live show to a ton of potential new fans.
Congrats, Greg! This is really cool, man.
11:11 pm
June 10, 2011
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You're right Steve, I should start a new post with this one. If anyone can learn from what happened with me yesterday then all the better! Mind if I copy both my comment and your response into a new post?
BTW, I checked my email this morning…….more sign ups!
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
11:17 pm
June 7, 2011
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Thanks for sharing this Greg. Makes it all worth while 🙂
Great stuff.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
6:45 am
June 10, 2011
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One thing I've been meaning to ask, Greg, and can't find the correct thread to ask it on,
is, I never got the method that you were using to drive traffic to your
squeeze page. I remember the post where you intimated that the squeeze page was
the way to go, but I'm not sure that I've ever gotten your method of driving traffic to it.
Sorry if I just don't remember. I really liked Charley's method, and yours
seems to be working well, so I'm trying to learn 
Thanks,
Tim
10:22 am
June 10, 2011
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Hey Tim
First of all, I clicked on your signature and checked out your squeeze page. Nice job! It was short, got right to the point, and made me want to learn more. There were good quotes there that gave you strong credibility, and a very compelling offer of a free track, all I had to do was sign up. At that point, you had me. But then I saw that you had done the very same thing that I was going to do, until John pointed out the drawbacks.
Your squeeze page had drawn me in, and made me want to take action. I couldn't help but see the spot to enter my name and email address that would have put me on your email list and get my free track. But then I noticed I had other choices. At the top of the page I saw that there were other pages I could navigate to, and that's exactly what I did. Each page I went to gave me more choices.
The idea of a squeeze page is to do just that, squeeze a potential fan to join your list, and nothing else. A squeeze page should only have one option....join and get the free track, or don't. Once they join your list, and get your free track, you have them. Then you have plenty of opportunities to send them to your website, offer them more free tracks, or to buy CD's.
I strongly suggest that you set your squeeze page up as a separate website. Domain names are cheap, about $10 per year. I used a domain name very similar to my website that I felt people could easily remember. I just added "music" to my domain name: http://www.xxxxxxxmusic.com (my apologies if this url takes you to a porn site!)
As far as driving traffic to my squeeze page, well I'm still working on that. Every time I send out an email to a potential client, right after I put my name at the bottom of the email, I always include my phone #, my email address, and links to my squeeze page, (calling it my "Mailing list/FREE music download) and my website. I am working on my new facebook Musician/Band page, as well as my regular Facebook page, and I try to post something with the url to my squeeze page often, at least every other day. I am also starting to use Twitter more, and often post something with my squeeze page url there. At gigs I always have a merch table with a mailing list sign up sheet, as well as cards that people can take with them with my squeeze page url so they can sign up later if they choose. I have an auto responder set up with Awber, so as soon as someone signs up through my squeeze page they get an email with instructions on how to get their free music download, as well as the url to my website. I havent tried article marketing yet, but that is next.
My results so far aren't anything outstanding, but I can see the momentum starting to pick up. I have been working for several years building up my current email list, and after only a couple of months my new email list is already over 25% of what my current list is. I have been informing my old fans on my current list that I was switching over to a new list, and it wasn't until about a week ago when I added some extra bait (I was only going to use my old list for a very short time, the new list had more free music, videos, contests, etc) that people started converting over to my new list.
I hope this helps. I will keep posting as I get farther into this and learn more about what works
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
3:09 pm
June 15, 2011
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Sounds great Greg. I'm in exactly the same phase as you are. My squeeze page brought me 40 subscribers since I put it live 2 weeks ago. My old mailinglist had about 50 subscribers (gathered in over 2 years!), but I never really did alot more than emailing a new release… Now I have Aweber and the first 5 autoresponses are set up and I'm getting some good ideas for the following 3 mails.
I also have been actively improving my Facebook page and putting messages out there. Inviting my friends to become a fan and getting the link to my squeeze page out there. I use rootmusic bandpage. Once someone clicks "like" they can stream music from my upcoming album. Also then the header changes to a banner for the free track download. This goes to… you guessed it… to my squeeze page. http://www.facebook.com/japjapmusic
Also I'm using Twitter a little more than I did before, never really used it much. And started to use my Youtube channel and tried to put some video's out there. I uploaded the track I'm giving away for free as a video with a link to my squeeze page. This is a free overlay click-able message with adwords. See post on Youtube here in the Circle.See it in action here: http://www.youtube.com/japjapmusic
I have thought long about how to convert my current mailinglist and I am planning to send 2 emails starting tomorrow. Probably sending the first email to lure them in with the free track, but also telling them I'm planning another surprise they don't want to miss. The second email about 4 days later telling them the offer is about to end and if they get on board now they can still catch a few more free exclusive downloads. If anyone can let me know if this sounds like the right tactic, please comment.
Article marketing comes next for me, planning to start writing some articles in the months to come and see if this brings me some more subscribers.
Cheers! Jasper
3:37 pm
June 10, 2011
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Yeah, it sounds like we are about neck and neck! I forgot to add that I am doing the Youtube thing also. I downloaded a video editor called VideoPad Video Editor that seems to work much better than the other ones I tried. Will probably buy the full version later.....about $60 if I remember right.
One more thing I might try as a last effort to get my old mailing list transfered over is to go through and see who hasn't converted, and then just switch them over myself through my squeeze page. There probably aren't going to be that many I will have to do that with so I'm not worried about it messing up any tracking statistics, and if they really don't want to switch to my new mailing list, then they can just ignore the confirmation email from Aweber. If it goes that far, then they weren't much of a fan anyway.
One of the baits I'm going to use on my new list is going to be a signed pre-release copy of my new CD with a bonus track. On a previous CD, I have a song called Son of a Seaman's Daughter that seems to be very popular with my fans. I wrote a sequel to that song for my new CD called Mermaids Whisper. I'm going to offer a remastered version of Seamans Daughter to be included on a limited run of CD's, probably no more than 200, and also have something on the cover stating that this is a special pre-release copy. I have already dropped a few hints to some of my fans, and they are begging for a copy, or even several as soon as it comes out
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
11:55 pm
June 10, 2011
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Hey Greg,
Thanks for pointing out the error on my squeeze page. I actually already knew that there
should only be two things to do on a squeeze page, but in my rush to get the thing up and
working, I overlooked the ways to navigate away from the page. I've gotten all of them tied
up now, except for that bookmark thing at the bottom which I think I'm just going to turn off
as soon as I can figure out how.
Thanks for the input!
Tim
4:01 am
June 10, 2011
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Hey no problem. You gave me a chance to show off a bit of what I have learned in the past few months! Let us know how your squeeze page works for you
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
8:31 pm
June 10, 2011
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Ok, I just published a 2nd squeeze page that is intended to be used in conjuction with a FB targeted ad.
A friend of mine started doing the "Twitter" thing for me targeting potential fans. I put the new squeeze
page in the bio and I got like 15 sign-ups overnight.
I'm not sure what to do next though, my plan was to use the mailing list to keep everyone posted about the upcoming record, and to give them a discount as a reward for being on the list. So, do I wait a couple weeks before sending out
a blast and letting them all "in" on the progress? I also want to try to put merch packages together, so that if they
get a CD they can get something else for a discount etc. And I'm keeping in mind an example I read (I don't remember where) where a magazine was offering both their digital subscription and their physical copy for a slightly higher price than just the digital, and more people opted for that because it was a better value.
Can anyone give me some examples that have worked for you so I can get more ideas?
Also any general "do this, don't do that" advice would be appreciated as well.
8:43 pm
June 9, 2011
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Tim,
You can send out "things of interest" type emails.
When the recording is done and in the can, from there you can start a pre-release sequence that uses John's process of Interest, Desire and Action.
I'm sure there are different ways to do this, but you can start with an email letting people know bout the upcoming release and maybe even survey the list about things they would like to see along side of the release (video, t-shirts, etc.)
That way they will tell you what type of package they will be receptive to.
Then you could send out a teaser track to create some desire and build some energy for the release date.
You could also qualify people further by offering a limited pre-release and ask people to get on an early notification list. (scarcity and first-in-line type psychological tactics.)
All these things work in concert together to give you a big burst on the front end the day the album is officially released.
I think you and I were talking the other night about the digital downloads as a complimentary offer when they buy the physical copy. That's what I plan on doing with our stuff.
I hope this helps to give you some ideas/ action plan.
11:43 pm
June 7, 2011
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I think Steve pretty much covered it.
I believe the magazine you are referring to was the Economist. I mentioned this somewhere recently. Don't remember if it was a recording or a video. They did a cool thing (and I'm making up the numbers) where they charged $69 for the digital subscription, $97 for the physical subscription, or $97 (same exact price as option number 2) for both the physical and digital subscription. By doing it like this it made option 3 seem like the obvious best value and it resulted in many more people taking option 3 than did when option 1 and 2 were just side by side. I think this could definitely be done with music.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
2:43 am
June 9, 2011
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Wow, that's interesting as hell... at least from a buyer psychology point of view.
And smart too from a marketing point of view.
I mean, all you are really doing is giving people 2 options to buy your most expensive package, but only one chance to buy your least expensive. Except, as opposed to a one-time offer of one product at one price, this time it's 3 variations of the SAME THING presented in 3 different valuations.
As a buyer the choice is obvious even though one second ago, you were absolutely not going to part with the higher price. All of a sudden the missing value is added, justifying the highest price.
In other words, the seller controlled the entire interaction and excercised a ton of influence over the buyer's decision.
Even if they don't buy the highest priced package, now suddenly the cheapest one is more appealing because it's a tiny little number that's all by itself... in need of a home.
That's pretty slick, right there... 
11:11 pm
June 10, 2011
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After listening to the November coaching call, I'm having some questions about setting up my autoresponder series.
Right now, it consists of one follow-up message with a link to a video that gives some background information
on me. Since fans of my old band are part of my market targeting, I tell a story related to that. I JUST added
it to the responder series, so there is no info to see how it is working, open rates, clicks etc. (no sales at all)
My plan was then to create another follow up giving away a slammin' remix that a DJ friend of mine did
and try to use the "viral marketing" method explained in one of the training modules. (still no sales
After that, I was planning on offering the digital version of my album at a deep discount with an LTO.
It seems like I should have a few more "relationship" building emails in between. But hearing both John and Steve consider, and seeing both Jasper and Charley close in more quickly, maybe this plan is enough?
Also maybe I should be LTO'ing my CD instead as it is a limited run also and when those run out, switch to LTO'ing the
CD for a discount?
Does this sound reasonable? Can you guys share any experience/advice?
7:42 pm
June 9, 2011
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Hey Tim,
Just be clear, from my understanding (also as one of his subscribers) it seems that Charley is big on the relationship part and is very casual about his offers. It seems to wrok well for him.
Also, try not to deceive with your "limited runs" and lto's. If it is truly a limited run then they should actually not be available after they sell out. Therefore switching to an LTO after the fact will hurt your credibility.
11:26 pm
June 7, 2011
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Tim Curry said:
After listening to the November coaching call, I'm having some questions about setting up my autoresponder series.
Right now, it consists of one follow-up message with a link to a video that gives some background information
on me. Since fans of my old band are part of my market targeting, I tell a story related to that. I JUST added
it to the responder series, so there is no info to see how it is working, open rates, clicks etc. (no sales at all)My plan was then to create another follow up giving away a slammin' remix that a DJ friend of mine did
and try to use the "viral marketing" method explained in one of the training modules. (still no salesAfter that, I was planning on offering the digital version of my album at a deep discount with an LTO.
It seems like I should have a few more "relationship" building emails in between. But hearing both John and Steve consider, and seeing both Jasper and Charley close in more quickly, maybe this plan is enough?
Also maybe I should be LTO'ing my CD instead as it is a limited run also and when those run out, switch to LTO'ing the
CD for a discount?Does this sound reasonable? Can you guys share any experience/advice?
It really comes down to your style and what makes sense. The question really becomes, when will your people be ready to buy based on the series you're running them through. In other words... when have you achieved awareness, interest, and desire. Sometimes that takes one email, sometimes it's many. But as mentioned in the call, I am looking more and more at going for it early with some very subtle mentions of the product, and then going in for the kill with an LTO.
In the training module that I'm about to put out Chris Rempel talks about this a lot and I think it might help you.
And I would second what Steve said, only do the limited run if it's legit. You need to be able to back it up.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
3:35 am
June 10, 2011
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My concern was that it seems like everyone is starting to tend towards moving their "sale" up closer
in the autoresponder chain, so I was questioning whether I should do the same. I was planning out
something longer, like 5 - 8 emails, but it seems like everyone is trending towards the asking part
a little earlier
To clarify the discount part: I was planning on offering the CD at a discount for the 3 day offer.
The CD IS limited; there are only 323 left and I'm not going to print more. So, the quantity is limited,
and my thinking was, I need to put the emphasis on moving these, so let me get people off the fence by
discounting them for 72 hours. I sent out an email blast when they came out and only sold one, so I was
thinking I need to up the ante.
After I run out of CD's, I would replace the LTO with the discount on the digital album, because that's all I
would have after the CD's run out.
So, I'm not trying to deceive people, it's just that for the duration of the CD's, I'm offering the CD's.
When they run dry, I replace that with a discount on the digital version.
I'm going to start drawing diagrams... 
4:18 am
June 9, 2011
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Tim Curry said:
My concern was that it seems like everyone is starting to tend towards moving their "sale" up closer
in the autoresponder chain, so I was questioning whether I should do the same. I was planning out
something longer, like 5 - 8 emails, but it seems like everyone is trending towards the asking part
a little earlierTo clarify the discount part: I was planning on offering the CD at a discount for the 3 day offer.
The CD IS limited; there are only 323 left and I'm not going to print more. So, the quantity is limited,
and my thinking was, I need to put the emphasis on moving these, so let me get people off the fence by
discounting them for 72 hours. I sent out an email blast when they came out and only sold one, so I was
thinking I need to up the ante.After I run out of CD's, I would replace the LTO with the discount on the digital album, because that's all I
would have after the CD's run out.So, I'm not trying to deceive people, it's just that for the duration of the CD's, I'm offering the CD's.
When they run dry, I replace that with a discount on the digital version.I'm going to start drawing diagrams...
Lol. You might have to for us visual learners. ;-p
This is actually pretty interesting ...
What you could try is offering the limited run sooner; say like 4 days in. What that will do for you is help you get intelligence about the list you are building and allow you to chip away at what's not working for you... including if that something is that maybe you aren't waiting long enough.
Offer you free track(s) for the optin. On the third day send them something cool, that ties into your CD so you can briefly mention the CD without actually offering it.
From there you can look into your autoresponder stats to see who did and who did not open the email.
On the fourth day make your offer on the limited run to the "has opened" portion of the list and keep doing this until you are out of the cds.
What's cool is all the while you'll be gaining intelligence on the "has openers" that don't buy, so that when the cd's are almost gone, you can blast the whole list to warn them that you're down to the last of the bunch. I say the whole list because for the non openers of the day 3 cycle, you can resend the day 3 email on day 4 with a different subject line and give yourself another chance to get their eyeballs on your limited release offer on the 5th day.
Is this kind of what you were thinking?
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