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"The Next Penguin Update Will Be Big"
August 21, 2012
10:02 pm
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Just the other day, Matt Cutts (Head of the Web Spam team in Google) was asked about the next tweak to the Penguin algorithm update. Here's what he said...

"I wasn't saying that people needed to overly stress out about the next Penguin update, but I'm happy to give more details. I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.

If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates. Likewise, we're still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It's not the case that people should just expect data refreshes for Penguin quite yet."

Many SEOs feel that the Penguin update was so off that the next update could only help. As a result, many have been eagerly awaiting the update. But Matt Cutts said "you don’t want the next Penguin update." He warned that the Google "engineers have been working hard," on this update.

He also said that the next updates will be "jarring and jolting" for webmasters and SEOs. This is pretty intense coming from Google.

In my opinion this really shows how much Google's focus has shifted from providing quality results to penalizing SEO.

By now means does this mean SEO is dead. It's definitly not. But teh game is getting interesting to be sure. At the very least, make sure to brace yourself for the next Penguin update! It should be interesting to say the least.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

August 22, 2012
3:46 am
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John Oszajca said
In my opinion this really shows how much Google's focus has shifted from providing quality results to penalizing SEO.

I keep staring at this trying to figure out what it means:

Matt Cutts said "you don’t want the next Penguin update." He warned that the Google "engineers have been working hard," on this update...The next updates will be "jarring and jolting" for webmasters and SEOs.

I really didn't have a whole lot of love for the YouTube changes. Well...

 

August 22, 2012
4:09 am
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The more I think about this, the more annoyed I get. Intuition tells me this can only make the web spam problem worse. If I'm understanding this all correctly, then SEO becomes a battle of taking the other guy down. So you just throw more spam up and "blame it on" (i.e., link it to) the competitor. (Why is this reminding me of why I hate the media around election time?) Surely they know this. Maybe I'm paranoid, but it seems like Google would have to eventually just give the rankings to people they think are reputable if they are going to have any kind of quality control on search results. Certainly they can't figure out who is sabotaging who. Am I way off base here? I have a simple kind of mind...

 

August 22, 2012
4:28 am
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Yeah, the negative SEO thing is a huge debate. There are actual negative SEO services cropping up. I really think this is just about Google limiting access to their serp results for increased profits. I recently did a search for "Music Marketing Manifesto" to see how "relevant" the results were. Of the top 30 results, 17 were Youtube videos (Google properties). That's of 140,000 (ish) competing pages when you search in quotes. That's nuts. In contrast, I searched in Bing and found the results to be much more varied.

I don't know about you guys but I when I search something I want to find a mix of the the leading resources as well as new and fresh dialogue on the subject. A search engine that only delivers their own properties along with giant corporations sounds pretty lame to me. That seems to be where they are heading.

And ironically, it's removed a lot of teh incentive from investing in quality sites and forced many to return to black hat SEO techniques. I know that has happened in my case at least. I think what they are doing is lame. I expected Google to be better than that for some reason.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

August 22, 2012
4:44 pm
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I started to get a little bummed, but I just can't go there. I have to believe that talent and hard work will eventually win. In the mean time, I'll learn to play their game, as long as I don't have to do anything illegal or unethical.

When it comes to my authority site that I really care about, I'm just going to do my best delivering content that serves people, try to give the search engines what a good search engine should want, trust that the market will eventually correct things, and not put all my eggs in one basket. Under the "other basket" scenario, I'm interested in experimenting with the mini-site strategy and anything else you might suggest.

If Google strays too far from what people want, they will be replaced. Things have a way of changing REALLY fast in this information age, and it's often easier to take a hill than to keep it. On the other hand, if the masses continue to love what Google puts out, and can't tell the difference, then I will just have to accept that.

 

August 22, 2012
8:49 pm
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I wouldn't get too bummed. Google is being a real bitch, but these things have happened a lot over the years. The internet is fueled by content. The rules will change a lot, but the game will always be more or less the same. It's just frustrating if you are a legit site who is hoping to be rewarded for authentic effort. I just wanted to keep you guys in the loop on the SEO front. Because you are going white hat, I don't think you can go all that wrong. Hardcore Troubadour for example is a new site that is seeing a nice and steady uptick in search engine traffic with almost no effort and with content that was not written with keywords in mind, for the most part (the content was submitted by users who were looking for links).

The idea is to think of what you are doing (with your authority site) as a real business that offers real value and which people might recommend to their friends, and then you can always explore other traffic sources should Google ever dry out. With that said, I really don't think it will. It's just changing, as it has many times before.

And as I mentioned, music is seen as having pretty low commercial intent for the most part. That means that their are more opportunities for us compared to the average online business.

Put it this way, I'm not daunted in teh slightest about my future prospects online 😉

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

August 22, 2012
9:27 pm
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Thanks, john. I really do appreciate you keeping us updated. I look to you to break down the news and tell us what's important. 🙂 also, I am planning to start submitting content to hardcore troubadour... I just wanted to have something to send them to.

 

August 22, 2012
9:29 pm
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Great, start with some nice long tail keywords and see what happens. The site is still new so the traffic isn't crazy, but it is there. If nothing else it's a backlink. But I do suspect traffic will continue to grow as will the sites authority.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

September 14, 2012
4:53 am
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Maybe you've seen this page, but I just saw this:

http://www.bingiton.com/Landingpage.aspx

I think it's a great ad for Bing! Funny thing about the timing of it... (or maybe they've been doing it for a while, and I'm just sensitive to the issue now).

 

September 17, 2012
12:49 am
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That's kind of awesome. For some reason here in new Zealand it just redirects to bing.co.nz. i had to check it out through a proxy, and with a proxy the search isn't working for some reason. Pretty smart though.

I honestly do think bing has better results right now, for the most part. Everything I test seems far more varied. Google is trying to tell us what we actually are looking for right now. Going as far as changing your site's title tags in some instances and displaying something you didn't actually create for the user.

I used to search for keywords that I knew would be in the content I was looking for and always found what I wanted. Now Google is deciding that my long tail search is more relevant to broader results and displaying a lot of lame stuff. I may just stop using them. I'd love to find out if bings traffic is on the rise.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

September 17, 2012
3:53 pm
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Thanks Charley. I took their test and chose Bing. I like how they don't take up the whole page with youtube video search results. Maybe they'll become more popular. 

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