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1:05 pm
October 28, 2015
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QuoteOK, so I've been driving myself crazy trying to get the player and album artwork on my sales page to line up, and I just can't. So I came up with an idea that's either fantastic or absolutely terrible.
Basically I took a video I recorded for my crowdfunding campaign and edited it to be a sample video for the album.
I can see why this would be a very bad idea, but on the other hand I think it kind of think it's in line with the quirky tone of my funnel and blog posts, and might be good for my target audience.
It's a bit long, obviously, but I thought maybe my audience is warm enough at this point to listen through the song samples in a video as opposed to a player... But maybe it'll be annoying and awful, I don't know.
I've put it on my LTO page (haven't done it on the sales page yet - wanted to leave that code alone for now). If anybody could take a look and tell me what you think, that would be amazing. Is it worth a shot, or should I keep trying to figure out why my player is messed up?
Here's the page: https://onebadday.band/special-offer/
Thanks!
Folk on,
Eyvi
8:07 pm
June 7, 2011
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I wouldn't normally like this approach, but it makes me smile and is consistent with the rest of your funnel in that way. I actually really enjoyed watching the video. An amazing accomplishment for a video featuring a guy listening to his music. So I see no reason not to try this.
In fact, I would probably try running this as a retargeting ad and see what happens. You would do that by uploading it to FB and just selecting it as the media for your ad, as apposed to an image. Then create an audience of people who have been on your site but not your order thank you page. Or if you want to get more granular,you could just send it to people who have been on the sales pages or LTO pages.
If I have any concern it's that the video is pretty engaging and it makes me watch and wait, and not really read the rest of the text. And within the video there is no call to action until the end. At the same time, If you were to personally talk to the screen and ask me to buy it, the video would lose some of it's charm. Not sure if you have any thoughts on how you might use a text overlay a bit earlier to mention that people can buy the music they are hearing further down on the page? I not, just try it as is and see what happens.
This is reminding me... The email you sent me yesterday with the login info, was I supposed to fix the player? I totally spaced and thought the email was about the woo commerce issue. I didn't read all of it and instead forwarded the relevant chunk to my developer. Let me know if you still want me to look at the player. I'm fairly sure that is an easy fix.
This is perhaps because I love all things Tom Waits-ish and I am very much your target audience, but I love what you are putting together. It's all very clear, consistent, and entertaining. I'd be surprised if you can't ultimately get some traction with what you are putting together.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
10:47 pm
October 28, 2015
OfflineHaha, I'll say you spaced out. You asked me for that info, because of the WooCommerce stuff. I assume for your developer?
I'm so happy this is resonating with you. I guess I must be doing alright with my targeting. 😉
I think I could very much add some text prompts to the video to get people to scroll down and buy the album. In fact, maybe the song titles are a bit redundant, and it would make more sense to put in some funny calls to action.
Using the video for retargeting sounds great. I also think it would be great for clickthrough rates to add a screenshot with a YouTube play button to the emails that links to the LTO page. Also might reduce the risk of people getting pissed off when a video starts autoplaying, which was my main concern.
Anyway, I think I sort of like this approach better than the player. Since it appears to be working for my demographic (you), it feels a bit more on brand. It's quirkier than artwork and a player. So I'll give this a try before I stress out too much about the player alignment.
Awesome. Thank you again, John. Without your amazing courses and the Copywriting workshop I never would have figured any of this out.
Folk on, my friend.
11:22 pm
June 7, 2011
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Ok, sorry, I sent you an email requesting a page with the player on it so I can attempt to fix it.
Would be good to fix the issue regardless, if it's a conflict.
I didn't think the song titles were redundant. I thought it gave the video structure. But I'll leave those calls to you.
One thing I meant to also add, is that rather than two text links, you might use a "jump tag" and just one generic text link that says "but the album" or whatever... Then the jump tag would link to a spot further down on the page with the order buttons. Just makes it a bit cleaner. The two big links on the other video is a tad crowded and noisy.
You might also consider embedding the video with Facebook instead of Youtube, simply because you the more views the better. You can eventually create a lookalike audience of people who have watched more than 75% of the video. Might be helpful. Only thing is there is no autoplay on FB embed (that I am aware of). But I don't see that as a huge issue. Most browsers have stopped autoplay anyway.
Glad you're having fun with all of this.
Folk on, indeed.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
11:32 pm
October 28, 2015
OfflineThat makes sense. Facebook video would be better.
I'll see if I can't find a way to make both the song titles and some calls to action work. Different typography and/or different positions on the screen might work. I'll experiment.
And yes, of course, an anchor link to the bottom makes a lot more sense than the two different links. I was a bit confused as to the best way to make the upper link work. Didn't think of that. I'll definitely change that.
11:40 pm
June 7, 2011
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Sounds good. I misspoke, it's called a "jump link" in case you need to google the set up. Very easy.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
11:48 pm
October 28, 2015
OfflineNo, you said jump link. My brain said anchor link, since I don't know the difference. I'll figure it out. 😉
11:49 pm
October 28, 2015
OfflineAh. Google tells me they're the same thing. Got it.
11:56 pm
June 7, 2011
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Pretty sure I said "jump tag" which I'm pretty sure is a game played by children and weird adults. "jump link" is what you want.
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Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
12:00 am
October 28, 2015
OfflineJump tag looks like more fun. Let's do that.
12:11 am
June 7, 2011
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Does it though? I don't really think I want to hang out with those guys.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
10:59 am
October 28, 2015
OfflineNo, you're right. People who wear white gym socks and shorts freak me out.
12:31 am
June 7, 2011
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Definitely.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
11:59 am
October 28, 2015
OfflineOK, I made a new version of the video with a lot more text and calls to action. What do you think? Too much? Also, it's on Facebook now, and I haven't turned on Autoplay.
11:06 pm
June 7, 2011
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The video works for me. Made me laugh and want to keep watching.
Only thing I saw that concerned me was down at the bottom of the page where it said a person needed to create an account to get their download. That sounds pretty complicated. I'm increasingly convinced that the Woocommerce set up you have is not the best set up. What is your thinking on this one? Or at the very least, you might want to just make it sound less complicated. Your thoughts?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
11:13 am
October 28, 2015
OfflineTotally. I've changed the wording there.
I like the setup for several reasons (the payment gateway problems being the biggest one), not least that once people have made the purchase, they can access the files again on the site, if they lose their hard drive or whatever. It's not a complicated checkout process - you just create a password.
Another reason I like this is that when people buy directly from the site, without being on the mailing list first (or when they download the extended version of the album with the included download code that comes with the physical copies I sell offline) they can be added to my mailing list during the process.
I could simplify it by enabling Facebook signups, so people don't even need to create a password. But again, it's not a complicated process. I have about 45 sales right now, and the only person who got in trouble did so because there was a problem with the payment processing (on their end, not mine). So I'm not concerned about that.
11:34 pm
June 7, 2011
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Sounds great. So long as you're happy with the results.
Only thing I would add - more for other readers than you - is that you can do the same aweber integration with paypal. I show people how to do that in MMM. When someone orders through Paypal you can add them to aweber automatically.
Are those sales from your funnel or from previous efforts?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
11:43 pm
October 28, 2015
OfflineThose sales are from previous efforts. Many are from physical sales, that get recorded into WooCommerce, since I use a 100% discount code for a download code that's included with physical copies, so that I can get people onto my web site and hopefully onto my mailing list (as long as they don't opt out of that at "checkout").
So yeah, I figured out a system to use WooCommerce for download codes (well, coupons, really, but it does the same thing), which gets them into my ecosystem, as opposed to using Bandcamp or CDBaby or something like that.
Also, I'm quite happy with the integration between WC and Mailchimp.
11:48 pm
October 28, 2015
OfflineYeah, I should clarify. I include a piece of paper in my CDs (and upcoming vinyl) that points out that you can download an extended version of the album (1 extra song) by using the code. I created a whole mess of randomly generated codes to use for this, and printed them on paper. (Really the main reason I can't really switch to a different system - I've spent a whole bunch of money on this, and it would be extremely complicated to change it.)
11:48 pm
June 7, 2011
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Sweet. There are many ways to skin a cat.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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