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What story to choose?
October 29, 2011
3:22 pm
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Hi guys!

 

I'm new here and I'm trying to get my head around all of this. I'm a jazz saxophonist and pop pianist and I'm currently in the process of finishing the debut album for singer songwriter Maria McAteer. We've produced and written the songs together. I'm going to set up a squeeze page and autoresponder emails.

 

I've been thinking about this with the story. I know for a fact that a good story is enticing and it is usually the thing you share about an artist to friends. "Did you know Tom Waits screamed into a pillow each night in order to get that voice..." - whether it's true or not. My problem, which I guess is a luxurious one, is that I feel that Maria and I have so many different stories we could tell and I don't know which one to choose. Or do we have to choose?

 

1. We are engaged to get married and found each other through our music. I moved from Stockholm, Sweden to Brighton, UK to be with her and we wrote one of the songs on the album the very first time she visited me in Stockholm. The entire album could be called our love story.

 

2. Maria's father was a jazz saxophone player and calypso pianist/singer from Trinidad who came to the UK in the 50's. He was encouraged by the Duchess Pannonica Koenigswarter (who has many jazz tunes named after her) to go to New York where he played with Thelonius Monk and Sonny Rollins. His name was Al Timothy and he met Maria's Irish mother in London and they fell in love. However, it didn't work out and her mother moved away to Newcastle, in the north of England when Maria was only 3 years old and she grew up without knowing her father. She wrote on the of the songs on the album, "The Quiet Girl" when she was 9 years old, longing for her father. When she was 20 she moved down to London for acting studies, looked him up and discovered she has 3 brothers (one played with Terence Trent D'Arby and was a member of Massive Attack). She reconciled her mother and father but then he passed away. There are more things to this story really.

 

3. Maria had an Irish mother and as an hyperactive child her she convinced her to try Irish dancing. After learning to hold her arms to her sides she quickly became very good. She was the only mixed race girl at the time to compete and always got diverse results from the judges. She did manage to win the All England and All Ireland competitions and ranked 6 in the world. Later, whilst living in Cologne, Germany she set up her own irish dance troup and toured the country with two shows. Several of the songs on the album has Irish influences.

 

There are more things than this as well. I'm, as I said both a jazz saxophone player who has released a couple of jazz/world records as well as a pop piano player currently on tour in Brazil as "Benny" in ABBA the Show. Now, as I'm writing this I see that it is a goldmine. The question is however: Where do we start? What should be the main story? How have you guys done it? Everyone has several angles to their life they could choose from. Is it confusing for people if you tell them too much?

 

Thanks for any help and discussions.

Björn

October 29, 2011
4:39 pm
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Hi Bjorn,

Wow... everyone of those stories is pretty darned interesting.

What I would suggest would be taking little snippets of your overall story and find ways to tie them into the album/ project you are currently promoting.

This way you get to share an interesting story that also entices people to take a hard look at what you are currently offering.  Also you could use a series of "cliff hangers", where you can send a message to build up a portion of the story that will leave people really wanting to see how things turned out.  🙂

Pull people into the magic of it all and tie it into your offering.

-Steve

October 29, 2011
5:02 pm
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Thanks Steve!

 

I really like the idea of the cliff hangers. To trickle a little bit of it out at a time and leave people wanting to know more. Did I mention she's an amazing playwright as well? 🙂 I'll see if I can get her started on this. It's enough material for a long series of emails!

 

Björn

October 30, 2011
1:36 am
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Yeah man, whatever gets people to click links and buy stuff from ya.  I mean your plan here definitely seems like building a relationship is really important and I think that's a great approach.  🙂

October 30, 2011
4:15 am
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Hi Björn!

I just want to welcome another saxophonist to the group! Fabulous! This is the place to be! Smile

 

October 30, 2011
4:28 am
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Charley Langer said:

Hi Björn!

I just want to welcome another saxophonist to the group! Fabulous! This is the place to be! Smile

Thanks Charley! I will have a listen to your stuff when I'm home again. I've just finished a tour of Brazil and have a long journey (36 hours) back home but then I'll check your stuff out!

 

Björn

October 30, 2011
8:44 pm
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Hy Bjorn,

All of those are pretty interesting, but I can't help but think that the first one pulled me in to your music more directly. The others were more about people, and while I would definitely use those as you build your relationship with your fans, they seemed less relevant to me... That's just my opinion though. Others might feel totally different. Another nice thing about the first story is that you could potentially frame it in away that would make your music relevant to a lot of list owners who sell relationship products.

You could possibly frame a JV with someone where you told the story of your relationship and how that led to the album. The list owner shares this with his mailing list of people interested in improving their relationships. Then you push the album (with an upsell) and offer a 50/50% split to the list owner. It's a little outside of the box but it might work well. AJust an idea.

t the very least it opens you up to a pretty targeted music that is not just "fans of other artists", and when ever you can tap into a problem/solution based market things become a lot easier.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

December 5, 2011
11:54 pm
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I'm liking the idea that different facets of your stories tie in to different songs on the album.  One thing I've been really interested in experimenting with is just marketing songs.  There is a site called Viinyl that is all about this concept.
You could take the story of her Irish mother culminating in the irish dance troupe and use that to promote the songs with the Irish feel.  Maybe develop a squeeze page giveaway with one of the Irish tinged tunes.  Each song and its story could be a differently themed funnel to your record.
Cool stuff to think about.
Daniel
December 6, 2011
9:05 pm
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That's really interesting! The jazz tinged songs could be linked to the story of her father and so on. Thanks so much for that idea. We're in the stage of finishing up for the mastering at the moment and then I'll set everything up.

December 8, 2011
4:47 am
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Daniel Crandall said:

 Each song and its story could be a differently themed funnel to your record.

Cool stuff to think about.
That is definitely something you can do. I've done it on a really minor scale but I think it's great approach. If you think of each song as having lateral keyword potential then each track becomes a potentially new opportunity to get traffic and subs, especially from the search engines.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

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