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QuoteHi,
I've been running a successful Facebook Ad for the last couple of years using a video of one of our songs.
What's the experience of using video over image in the email optin ad?
Pete
12:44 pm
June 7, 2011
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Hi Pete,
in my experience, 9 out of 10 times images will perform better when driving traffic to a squeeze page (for music), but every once and a while a video performs best. Where I have had the most luck with video is driving people to streaming services, or as a way of creating a custom audience for retargeting, or as a basis of a lookalike audience.
Hope that helps.
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