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7:03 pm
July 21, 2011
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QuoteHey everyone,
I just thought I'd post my squeeze page here to get your opinions. I'd like to know what you guys think of it: Good things, Bad things, etc. It's all done in photoshop using the MMM template. I've had to learn myself, so it's still a bit rough. And the tracks are demos made on my iPhone, and I still don't have a real record to sell yet. However, I'm forging ahead with traffic generation and trying to build my list anyway. Progress, not perfection.
It's also mobile optimized if you're on a phone (which you probably aren't if you're in the forum). If you have time to have a quick look, I'd appreciate it. 🙂
Thanks,
Merry Christmas, Happy Chanukah, Kwanzaa, or whatever else ya'll do!
Matt Lowen
8:11 pm
June 9, 2011
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Looks great, Matt!
My only suggestion would be to possible make your call to Action a bit more prominent above you opt-in box. Actually, I would consider not giving them free music in your video before they sign up. You want them to sign up first before you satisfy their curiosity.
Goog job at tackling the list building now, while you work on a recording.
11:23 pm
June 7, 2011
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Looks great! It took a while to load on my end but I;m in New Zealand at the moment and bandwidth is really limited out here so things always go slow. But you might just have a few people check to see if they have any load time issues.
One thing I've been doing more and more of with my headline is trying to tap into what my potential fans ACTUALLY want. They don't really want a download, they want an experience. So you might try and think of what that is and play with your headline a bit. But all in all it sounds good. Drive some traffic and see what the conversion rate is like.
I do also suspect that you will get a higher conversion rate without the sample of the music. Not because it's not good. Just because you will kill the curiosity factor. A video can be great, but I'd rather see the artist talking to me and proving that he/she is cool, then hear the music. It all goes back to "buyer resistance". People are looking for reasons NOT to take action. Unless they fall so head over heals with your tunes right out of the gate they are likely to just think... "cool, now I know what that is..." and move on. usually it takes more than 15 seconds to fall in love with a tune.
But again, each demographic is different so start with what you have and refine from there.
The process is to grab people with your headline and tell them that you have exactly what they are looking for (experience and lifestyle). Then offer it to them. Then support it with proof and copy.
The upside here is that I think the page and graphics look cool and I liked the tune. It's still in my head as I type this.
And by the way "Progress, not perfection", that should be the quote for 2012.
Good job.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
12:58 am
July 21, 2011
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Alright guys I switched it up. I've got a little bit catchier slogan and a picture instead of the video. Now I'll wait and see what the conversion rates are like and let you know in a month or two how it's doing.
Thanks a lot, Steve and John, for taking the time to check it out. I really appreciate it your help!
Benedictions!
Matt
3:37 am
June 10, 2011
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John Oszajca said:
One thing I've been doing more and more of with my headline is trying to tap into what my potential fans ACTUALLY want. They don't really want a download, they want an experience.
Argh! I know you are right on target with this idea and now I'm obsessing about my very plain and generic headline trying to think what it should "really" say to a potential fan.
Hi Matt, Looks great!
I love The headline. Made me laugh actually. But I need some music to listen to before I would put my
email in there.
Frank
2:39 am
July 21, 2011
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Hey Guys,
Well it's been a month since I changed the squeeze page around a bit. I haven't exactly driven the population of a small country to the page, but I've had a couple hundred views in that month.
The page I had before had a youtube video with 30 second previews of the 2 songs I'm giving away free and it converted at about 10%.
Since I've taken the music away, it now converts at 18.2% (Which is obviously a lot better.) I'm not sure if that's great/good/mediocre/terrible, but it's better than before.
Of course, one could argue that it was converting so low before because they could hear that my music was shit before signing up and now they don't get to hear it first LOL. However, I'm receiving quite a bit of positive feedback and I've had only 4 unsubscribes, so that probably isn't the case.
I don't have music that I sell yet so I can't give any figures on sales conversion rates after the signup. However, after watching the last monthly training I've started asking people to respond/interact with me and, I'll be damned, it works.
The result of this study (although it is a relatively small sample) lead me to suggest that you remove your music from your squeeze page if you have it on there, because my conversion rates almost doubled after doing so.
This message will self-destruct in 5 seconds.
Matt
7:35 pm
June 9, 2011
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Great post, Matt.
You are spot-on. Conversions will suffer a bit if you satisfy people's curiosity before requiring them to opt in first.
As far as unsubscribes, it could be they didn't like what they heard (no biggie) or your follow-up might need a tweak. Don't be afraid to ask your subscribers for feedback on what they would like to get in their inbox. Better yet, come up with 5 different things yourself and ask your list to take a survey in exchange for something cool. Look at the results and give them what they've asked for. 🙂
-Steve
11:08 pm
June 7, 2011
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Hey Matt,
That's awesome. I love hearing case study's. I know it probably seems like small potatoes when you're just getting started with traffic. But you just increased business by 80% with a single move. And it was not a counter intuitive move for most musicians. I think that's awesome!
18% is still lower than you want. But it's getting there. I think anything lower than 15% and something needs to be done right away. Above 20% and you can make that work. 30% and above is solid and I would probably start getting lazy about trying to improve it. 40% and above and it's not going to get much better than that with cold traffic.
I would work on your squeeze page one element at a time until you get there. You might try a video of you talking and asking people to sign up to hear your tunes. Video like that sometimes hurts and sometimes helps. But you're likely to see a noticeable reaction. If text is definitely the winner I would start experimenting with headlines. Arrows can sometimes bring in big bumps, and changing the offer itself can as well. You could play with countdown scripts, site colors (light usually converts better than dark), and the list goes on.
I'd be done to do a short interview with your for the podcast if you like? I think hearing this stuff is exciting to a lot of people. It's empowering when you realize that the things you do can actually change things. So many musicians are apathetic as a result of years of dismal results.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
8:26 pm
July 21, 2011
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Hi John, Steve, (and others)
Thanks for the feedback on my little case study. Now I know what the percentages to shoot for are. I think I'll do some experimenting with the page to see if I can't bring it up even further. The mobile version of my page converts at 29.8%. It has a different headline, is a bit less busy, and only asks for e-mail instead of the first name and e-mail (Although I think I like the first name aspect better, as it makes communication with fans easier and more familiar). For the next step, I might try changing the headline and change it to a light colour background and see what happens.
John I'd be thrilled to do a short interview for the podcast. I'm a small-timer still at the moment (as I'm still working on my first album and have nothing to sell) but I've been working at this on-and-off since september and we could probably take some sort of "you don't have to have everything perfectly in a row to start working at it and seeing results" line if necessary. If you're interested, send me a message and I can give you a bit more info on possible interview topics to touch on involving me (at the risk of giving away my whole story in this forum thread and thereby negating the necessity for an interview).
Ok, back to it...
Matt
1:40 am
June 7, 2011
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Sounds good Matt. Could you do me a favor and email me at oszajca@gmail.com. Give me a day/time anytime after mid March and I'll put it on the calender. I'm getting married this month and will be pretty hard out until March.
It'll be fun.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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