Hey Brian,

Yeah, I'd imagine it's a bit of an embarrassment for them that the highest point of her career took place just after leaving the label. But who knows.

In terms of targeting: That's an interesting question. I haven't really thought about it before but I suppose I haven't come across it all that much. I guess I've seen women target male artists a lot more than the other way around. At the risk of touching on a politically incorrect topic, I suppose it makes sense. With many female artists, the simple fact that they are female, seems to be part of the brand. Weather that is their doing or not. You don't see that as much with men. But as such, there would be a greater chance for a disconnect if a male artist was targeting a female artist who's fans connected with the fact that she was female. At least that's my feeling on the issue.

Hey Brian,

Cloaking, or "masking" is when you redirect a URL to another URL but have the browser display the original URL instead of the link they redirected to. This is often used when promoting affiliate products. I haven't done it in a few years but when I used to do it a lot I did it by buying a cheap .info domain through godaddy and setting it up in my dashboard. The way I have spoken about applying this tactic is so that you can have one website but send your traffic to what appears to be a top level domain, thus removing the concern that someone will look at their browser, remove the page extension, and then just bypass your squeeze page and go to the home page of your site. It;s not really necessary, but it's something one can do.

If you simply want to change the URL of a page then I would go and install a redirect plugin. Then I would simply edit the slug of your url right in the page editor. Then go into the redirect plugin and create a 301 redirect that pointed the old URL to the new one. Depending on the plugin you might need to create an empty page using the old url in order to create the redirect.

That all make sense?

Hey Brian,

To switch out the code you just edit a bit of code and replace the image. Conversely you could rename your new image and replace the old arrow. I'll have Steve pop by shortly with the specifics.

This is yest another thing that you need to test. An arrow works well, but am alternative graphic can as well. It just depends how people respond. I personally like something that draws a visitors attention to an action, so if you use an album icon you might also add an arrow such as I do here: http://www.johnoszajca.com.