Hey Jon,

I only had a sec to scan songs so take this all with a grain of salt. Yous seem to have two main sounds going on. Some of it is hard driving and some of it is more on the ballady side. Your choice for single was the former so I focused more on those tracks.

-Who would you compare us to?

Maybe Lynyrd Skynyrd meets Metallica? You could possibly replace Metallica with Queens of the Stone Age or even Alice n' Chains at times. But Metallica might drive home more universal ideas. The sound of the heavier stuff made me think of the Band Raging Slab a bit.

-What kind of imagery comes to mind when you hear the music? looking for headline ideas

Speed, Motorcycles, Semi Trucks and the open road.

-Was Never Let Up the best choice? If not, why do you think? What do you think is?

I only did a quick scan, but that and the Letdown both jumped out at me. I may have liked your choice better but the letdown had that immediate chunk that connects a lot of people with a sound the understand very well. Depending on how you market your stuff, that could possibly work better, but who knows. One thing you could do if you really wanted to geek out on this stuff is throw up a squeeze page with a player on it and split test each of your top pics for single and see which one gets the most downloads. That would tell you what people really thought. Actions are always louder than words.

Hope that helps a bit.

The Skynyrd thing was just in the sense that there was a biker, trucker kind of quality to it that made me thinking of something down home like Skynyrd. It wasn't a specific sonic similarity. Glad that helped a bit.