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8:11 pm
February 16, 2014
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QuoteHey y'all,
This is my 1st time in this section of the Forum. Very cool we can share our music and get some feedback. I just got the final mixes back from my new album yesterday
So I need fresh ears to help me pick 1 or 2 singles.
Genre: Eccentric Bass Rock. Target: People who like Bass Musician Magazine and Les Claypool. Age: 25-55. Mostly male.
It's a 9 track album but one is def. not a single, so I attached 8. I know it's a lot but even if you just clicked on each and listened through the 1st hook that'd be awesome.
BTW the last track is actually #2 on the album, it had an issue so I tacked it onto the end. Thanks y'all I appreciate you!
Bri
8:44 pm
June 7, 2011
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Hey Brian,
It all sounds really good. I guess my opinion sort of depends on what your strategy is for pushing a "single". If we're talking about just giving away a free track my opinion would be different then if you are going to radio and/or trying to push the track publically with youtube videos, etc.
Just a quick breakdown of my first impressions (I only had time to sample the first 30 second or so of each song).
The first two tracks, as well as the last one, do a great job of showing the listener that you are a Les Claypool-esque base player with some skills. That's pretty important based on your targeting and ad copy this far. I think the second is my favorite of those, but the first one may have a more impressive bass riff. Hard to say.
Tracks 3, 4, and 5 have a nice commercial quality to them. The 3 and 4 sounding more Jack Johnson/Dave Mathews, the 5th sounding a bit Paul Simon. Though the chorus of the 5th kind of takes it away from Paul Simon and back towards the quirkier side of what you do.
6 and 7 are nice but didn't strike me as either as commercial or as "quintessential bassist" as the others.
This is a bit tough, but I think track 3 is my favorite because it's got a very colorful narrative and a pleasant hooky melody. I can picture the music video when I listen to it, so that's a good sign. That said, because of the way you are marketing yourself, I would be sure to also include one of the more "Less Claypool-esque" tracks in your free package as well. I'd be curious to see what others think.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
2:17 am
February 16, 2014
OfflineThank you John, all def. good food for thought! My purpose is def. to pick "singles" for the free track/sales funnel route, though its nice to know your thoughts on the tracks for potential radio or music video use.
I agree with the commercial potential of track 3 (I'm curious to know the basic backdrop of the music video you envisioned for it) so I think I will use that as a free track. I also agree with the Les Claypool quality of the last track, and I think it's important to show both sides: underground bass skill cred, as well as commercial potential.
I might use both as free tracks but put the Less Claypool-esque track on another album so the listener doesn't get 2 free tracks from one album. (the beauty of having two unreleased digital albums I can tweak; plus I have another track that would fit nicely in that last track's place).
Again, thank you for your feedback on all the tracks, I appreciate it!
9:04 pm
June 7, 2011
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The music video I had in my head was just one of those videos where the singer is constantly moving, while singing, an encountering all of the characters and situations discussed in the lyrics.
I think two tracks might make sense here, to show both the bass player cred and the commercial side. Like you mentioned.
Good luck with it.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
9:40 pm
February 16, 2014
OfflineAha I can totally see that, thanks for sharing your vision.
Also this just popped into mind... I remember signing up to your funnel last year and receiving two tracks up front: 'I Hate You My Friend' and 'Baby Bye Bye'.
But then -and I'm probably getting this wrong- when I agreed to share your music through what I think was the viral music tool kit, I got the 3rd track which was "Jessie's Girl"... and you told the story of how it was the actual Rick Springfield on the solo. That was super impactful and effective.
But is that how you had it set up, or am I wrong?
10:20 pm
June 7, 2011
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That's more or less right. I think it was three songs I gave away though, and the solo wasn't played by Rick Springfield. Rather it was played by Tim Pierce, Rick Springfield's guitarist who played the original solo on the original song.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
6:06 pm
February 16, 2014
OfflineYeah it was a cool way to enter the funnel because I remember getting those 1st two songs up front, then "Jessie's girl" with the story about Tim Pierce on guitar (not Rick Springfield), and later "Ring of Fire" on the I Killed Johnny Cash Blog.
Not to totally rip off your style, but I was thinking about giving them those two tracks like we discussed (The commercial tune and the bass-cred. tune), then my version of "Smoke 2 Joints" (along w/a quick story of how Sublime made "Smoke 2 joints" famous but I played with the band who originally wrote it, 'The Toyes'). And then later in my 2nd blog giving them a song I wrote that was produced by Oz Fritz (also produced Les Claypool and Tom Waits who won a Grammy for his work with Oz). Does this sound right?
7:43 pm
June 7, 2011
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Not ripping me off at all. That sounds great.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
6:40 pm
February 16, 2014
OfflineRight on man, thanks. I know this next question's more for the other thread, but just wanted to separate it out so I posted here.
This is a squeeze pg. headline I've used before: "Turn Up the Bass, Crack a Cold One and Snag a Free Download from One of Most Eccentric Bass Rock Specialists Since Les Claypool, but Funky Like Flea!" I want to split test it against one of these...
1."Like Funky Eccentric Bass Rock? Miss the Real Funk/Rock from the 90's? Then Crack a Cold One and Snag a Free Download from a soulful, gritty rock lyricist and true Bass Guitar Specialist."
6:50 pm
June 7, 2011
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Go with all. Fortunately split testing is super easy. Just make sure you put them all in the same ad set so they compete with the others and FB favors the winner. Just create one ad, then click create a similar ad when prompted. Only takes a minute or two.
That said, your image will likely have more impact on results than the add copy.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
5:08 pm
February 16, 2014
OfflineOK cool I too was thinking image before copy and at some point changed my mind. I'll go with testing different images before testing copy.
I'm probably confused but just to be clear-- I am referring to split testing 2 or more squeeze pages that each have a different image. Therefore, I thought the split test script was needed for split testing different squeeze pages that people were each sent to from the same root ad?
But as I type, I'm realizing you may be instructing me to create multiple ads in the same ad set, and just program each ad to send people to a different squeeze page? Which would therefore be a different site url I put in each ad, like for example:
brianrogersmusic.com/1 (squeeze page number 1)
brianrogersmusic.com/2 (squeeze page number 2)
brianrogersmusic.com/3 (squeeze page number 3)
Am I on point or off base?
1:26 am
June 7, 2011
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Hey Brian,
Now I' getting confused... Doh!
I was suggesting that you should split test images in the ads> If you want to split test squeeze page elements as well you can also use the split test script for that. But I wouldn't test them both at the same time as the traffic source won't be completely equal. I focus o one element at a time.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
4:42 pm
February 16, 2014
OfflineHey John Just checked back in on this thread.
Oh gotcha: because if you use multiple ads on folks those people see different images and messages, and you wouldn't want them all then going to multiple squeeze pages~ Like in the ads workshop your squeeze page was performing super high, and you said part of it was because something about the image you used in your ad matched with what they saw on your squeeze page.
I think I understand. But you wouldn't mind testing different elements in the funnel like sales pages, at the same as squeeze pages and ads, because they see them way down the line? Or would you wait until you're absolutely sure of what ad and squeeze page you're using, and then test other funnel elements?
7:59 pm
June 7, 2011
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My brain can process only so much data at once so I tend to test single elements at a time. That said, there would be nothing wrong with testing multiple elements within the funnel so long as the traffic source was the same. In other words, I probably wouldn't test different ads and different squeeze pages at the same time because the continuity between the ad and the squeeze page is part of it. But I can't see any other issues with testing other elements such as a sales page.
But a not of caution... It's awesome that you are focusing on testing as most people don't do it at all. BUT, the first thing you want to do is get the pieces up and running. I have seen a lot of people get so focused on the details that they never just get the system up and running. Make sure you don't put the horse before the cart 
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
10:53 pm
February 16, 2014
OfflineThanks for clearing up the question of how many things to test at once. I thought that was right but just wanted to confirm.
And dude... WORD... I'm just so hyped off all the things and I expect my funnel to do well and provide me a solid platform for growth... But I needed that kick in the ass...
I got more than enough shit together to just yank the chord and let her rip~ Cheers!
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