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10:01 pm
December 23, 2015
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QuoteHi John and Everyone,
I purchased MMM a few months back and have devoted countless hours to the process. I've advertised on fb and have made a couple of sales, but for the most part my squeeze page is not converting. I'm hoping that you'll take a look at it and tell me what I'm doing wrong. I would also like some guidance in terms of targeting.
Here's the link to my squeeze page: theluckypoetsmusic.com
Here's a link to our music so you can get an idea of what we sound like: soundcloud.com/theluckypoets
Hope to hear from you soon,
Ivan
12:11 am
June 7, 2011
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Hey Ivan, the fact that you've at least seen some sales, even if only a few, is a good sign.
There are so many variables that it's not easy to make a quick diagnoses as to what the issue might be, and usually it takes at least a few rounds of testing. But I can take a few guesses.
Can you tell me exactly what parameters you have set for your target audience? Age, sex, interests, location, etc?
I'll make a few guesses from there.
Thanks.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
3:28 am
December 23, 2015
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Thanks for the quick response... Yeah definitely, I find it interesting that the people who've purchased the album, purchased it on iTunes, even before receiving the second email. They've sent me some nice feedback and it's pretty encouraging, especially since I'm just starting out with this whole online marketing stuff.
I've tried many different headlines and targeted bands such as Green Day, Foo Fighters, Matchbox 20 and Third Eye Blind. People have clicked on the ads, but not many have signed up.
These are the parameters for the ad that I'm currently running:
Age: 24-55
Sex: Male & Female
Interests: Morrissey
Location: United States, Canada, United Kingdom and Australia
Budget: $10 a day
Thanks,
12:39 am
June 7, 2011
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Cool. Thanks for the info.
I'll start by prefacing, that I don't think what you have up is all that flawed, but going through the squeeze page a few things do occur to me. I'll just list them off...
The words that jump out at me in the headline are "norm" and "rock band", and while there is nothing wrong with that, it doesn't do much to paint a dynamic picture or promise some exciting experience. I don't read that an instantly get a sense of who the music is for, and you may be losing people right there.
The picture is nice, but everyone is a bit far away in it and I don't immediately connect to you personalities.
The only thing I take away from the body copy is that your music is "personal and universal", which again doesn't say a lot to me about what experience your music ultimately offers or what tribe you represent.
I also tend to try and start with a paragraph explaining the most exciting points about who the artist is, then a second paragraph that explains what the music will sound like. You have sort of married them into one paragraph but not gone into much detail about either.
To sum up, I think you could stand to dig deeper into what really excites a fan of Morrisey, or Green Day, or whatever similar artist you think is right, and speak more directly to that fan.
When people talk about Jim Morrison they don't just say he wrote great songs. They talk about how the LSD taking Lizard King married a smoldering sexuality with a groundbreaking psychedelic sound, until he spiraled out of control and died of a drug overdose.... or some version of that. There is a lot more to sink your teeth into there. This does not mean that your story needs to be destructive or over the top, just somehow exceptional and relevant to the people you are targeting.
Is any of that fair?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
6:34 pm
December 23, 2015
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Awesome, thanks for the feedback! I think that you're spot on... I'll work on making the necessary changes and will reach out to you as soon as I have something new to show you. Thanks again - Ivan
10:28 pm
June 7, 2011
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Sounds good Ivan. Let us know how things come along.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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