Once in a lifetime experience I'm sure, like floating I imagine-- Fuck yeah, that'd be a GREAT podcast! \m/

I bet! What an incredible journey, I've always wanted to hear about it from "an insider". You touched on that experience in the IC library on a call with Dave Darling I think it was, but I'd definitely like to hear a more in depth, officially promoted episode. I think a lot of people would dig hearing about the rise and fall that is, and the rebirth.

Prince EA recently was talking about how Lotus Flowers are considered to be among the more beautiful flowers. but they can only grow from mud, not pretty places. He talked about how the brutal journey, or the mud we have to walk through, will make for a more beautiful victory speech in the end. The MMM story is a real Phoenix from the ashes story, and because the world is more or less just at the beginning of Direct Response marketing (as the internet is only 20 years old about), this approach will pop up more and more. I'm seeing it from e-commerce folks all the time, and even some from indie musicians that are targeting me!

Hey John! No worries I'm happy you took time off for the holidays- I focused on family and good stuff as well. 

I had a question about retargeting in an evergreen funnel- I'm planning on retargeting people who visit my blog with an ad linking to my sales page. Here it is: http://www.brianrogersmusic.com/natural/

OR ... should I be using a different strategy altogether with retargeting? ... And send them to my 'blog post of a lifetime' instead? here it is: http://www.brianrogersmusic.co.....for-music/  Site needs sprucing up and it needs more comments... in fact here's the 2nd blog int the funnel: http://www.brianrogersmusic.com/lies/  I don't know you'd ever recommend retargeting that?

just seeing what makes most sense to your mind, and also happy 2016 man really appreciate getting to know you and your music more through this process of learning marketing! ?

Hey John,

All makes total sense, thanks for breaking it down- I'll start with the general approach of retargeting everyone on my site with the sales page.

Just one thing - should I exclude people who have visited my squeeze page but not signed up? Technically my squeeze page is the home page of my blog so I imagine those people would be retargeted with my sales page ad too? hmmm... Actually maybe that's not so bad incase they get my squeeze page ad again... they my be more familiar with me from my retargeting ads and finally sign up.

Along those lines, do you think there'd be a problem with running that same retargeting ad during the LTO, meaning they're seeing the retargeting ad for the normal sales page on FB while simultaneously getting the LTO in their email inbox? I think we discussed this briefly before, but I can't clearly remember your take on this. My guess is that'd it'd be fine, unless I wanted to get fancy and shut of that ad while they're in the LTO and run retargeting ad that redirects them to the LTO, but I don't know how to do that yet.. should probably start simple.

Hey John,

Sounds like a good starting point. 

RE: the LTO retargeting I don't think I want to go that geeky yet. I'm just starting out in retargeting and honestly still trying to get the idea of the new way of pixeling in my mind.

So far I'm using the old way of pixeling (I think) for my cold traffic. I tried setting up the new way of pixeling but I think I made a mistake by first taking off the old working pixel from my site. I then installed the ad tracking plugin you suggested in the last IC lesson, logged into ad manager assuming they would assign me a new pixel and they sure did: "Default pixel" and it wan't working because it had no history obviously. 

I'm guessing that if I'd kept that old one (BR freetrack) on my site they would have detected it and used that one. So I just logged out of Facebook and re-installed that old pixel back on my site on that "Thank You" page, to purely track squeeze page sign ups.

Now that I'm rolling with that and the pixel is working, I will attempt to set up a retargeting ad using the new method of pixeling, and I think FB will now detect my old pixel (BR freetrack) on my site and I can go from there? Haha confusing I know, I'll iron it out.

But to stop talking like a geek and talk strategy, yeah: I like your thinking of keeping things simple and using that regular retargeting ad during the LTO and beyond. My thinking is that if it causes them to think about the better deal in their inbox, that's helpful for the long run anyway, by prompting them to check their inbox more often and hopefully increase my general open rates.

Which so far are not good. For that 1st follow up email with their free tracks, I've got a 43% open rate. My subject line is "{!firstname_fix} - I've Got Your Download Info Here"... Maybe I'll turn back on confirmed opt in and that will help, or change that subject line to {!firstname_fix} - Music's here, thanks for signing up!" or something more personal. I'll give it a day maybe they're not home yet or something. 

Ah I see, does a clone list mean somehow sending half the folks a confirmed opt in and half no confirmed opt-in? Would I just use the split test script to create two identical squeeze pages but have one send people to confirmed opt in? 

Nice, understood. RE ads: can I take an ad that's gotten some likes and comments and change the creative on it, and still keep the same likes and comments it got?