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QuoteHi John and other musicians,
I'm looking for some feedback from the forum. I've recently launched my first couple of campaigns and I think I'm getting a decent amount of clicks, but I am getting a low number of actual email addresses entered for the free download.
I suspect I may have issues with my squeeze page. I designed it with the elements of the Marketing Manifesto template, but the design is a bit different to match the music we do.
Some details for context:
My band, Random Parade, plays moody, 80s/90s post-punk, alternative influenced music. Our tag line is "smoldering post-punk, indie gloom rock". I get a lot of comparisons to Peter Murphy, Love & Rockets, the Cars, The Church and similar artists.
After testing a few bands, I ended up targeting fans of Echo & the Bunnymen. That one garnered a lot of clicks in my Dynamic Creative comparative campaign.
Other targeting parameters: English speaking regions: USA, Canada, UK, Australia.
Ages 25-65. Most of the clicks coming from 45-64 age range.
My cost per landing page visit is .13 cents.
My cost per actual subscriber is coming in at $3.23.
Squeeze Page: https://mailchi.mp/d24eb3a19d1.....eedownload
Music: https://randomparade.bandcamp.com/
Soundcloud:
Band website: http://www.randomparade.com
I have also attached a screen shot of the facebook ad. Not sure if that is helpful to see or not.
Any feedback is much appreciated. 
-Greg
Hi Mark,
Thanks for posting. While your landing page view price is fantastic, your conversion rate is terrible. I believe that's about 4%, which is extremely low. I do put that on the squeeze page.
For me, there is very little valuable information above the fold. I have to really scroll and read a lot to figure out what is going on. I'm fairly confident that is why it is converting so poorly.
I just posted a new lesson which you can find here: https://www.mmmanifesto.com/in.....mmm-model/
In addition to discussing the funnel, I talk a bit about exactly how the squeeze page should be laid out and why its effective. Give that a watch and let me know if you have any questions from there.
Cheers.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Thanks for the feedback, John.
I've been setting up and working out all the kinks in my marketing set up. I will check out the new lesson!
Appreciate all your help and all the great info in this marketing manifesto program.
Cheers,
-Greg
10:11 am
June 7, 2011
Offline
Anytime Greg. Sorry, I just saw that I called you Mark in the last post. My apologies... I had two windows open at the same time and got mixed up 🙂
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Hi John,
I have been a circle member for almost a year now, and I have spent it trying to really dial in my set up (ads, landing page, funnel, etc.). I have gone through a lot of lessons and I listen in on the weekly calls. This has been a great resource. I truly appreciate the info you have shared with everyone.
I’ve reworked this over the past several months based on the advice you gave me and with what I’ve learned from the lessons in the Insider Circle. Recently, I’ve had the best results with a campaign targeting post-punk fans in the USA/Canada and a lookalike campaign based on my subscribers and targeting the UK.
Results:
Audience: USA/Canada ages 35—65, interests post-punk. 2.6m audience size
CTR (unique visitors): 2.99%
CPC (unique visitors): 0.47
Cost Per Subscriber: $2.12
Audience: UK ages 25-55 – 1% lookalike, 350k audience size
CTR (unique visitors): 1.81%
CPC (unique visitors): 0.53
Cost Per Subscriber: $2.85
I’m getting closer, and I was hoping you (or any other circle members) might give me some feedback that may help align my ad and landing page align a bit better to improve the cost per subscriber.
The conversion in my funnel isn’t great, and that will be next tweak. For now I have had some success promoting other things to my subscriber list after they complete the funnel to generate a subscriber value of $1.16.
My USP is : Random Parade - Moody, post-punk, alternative inspired indie rock for the isolationist culture we are living in.
This is an image of my current facebook ad:
And this is the link to my squeeze page:
https://randomparade.com/muckl.....age_id=748
Any feedback is greatly appreciated.
And congrats on the success of your recent community theater ticket sales. What a cool thing to be a part of and help make successful.
-Greg
11:14 am
June 7, 2011
Offline
Hey Greg,
It was easier to record a video then type something up, so here you go. Hope it helps: https://www.screencast.com/t/KoZJpJt5
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Hey John,
This is great! Thank you for the feedback.
Funny story, I actually purchased MMM 2.0 way way back and was one of those folks who struggled with putting the work in to get it to perform for me.
I followed some of your podcasts over the years and eventually found myself at a point where I could focus more on promoting my music. I joined the insider's circle and started setting up my funnel. I don't have the latest squeeze page template, so I've built the current one myself. Your feedback is super helpful.
I'll need to spend some more time testing headlines. I struggle a bit with describing what we sound like. I will definitely search out some reviews of artists in similar genres to get some ideas.
I'll make some changes and keep you posted.
Appreciated the help.
Cheers,
-Greg
2:36 pm
June 7, 2011
Offline
Awesome. You're old school. Love it!
Sounds good. Good luck and keep us posted.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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