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Squeeze Page v1.0 is up!
December 27, 2011
8:09 pm
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I'm not a musician myself, but I'm here to help my daughter get her music career off the ground (I'm an attorney and internet marketer).  We just got her first squeeze page up and running and I'd love to get some feedback.  We freelanced a bit in that we didn't follow the MMM design, but we'll see where testing takes us over time.  

Here it is: http://taysings.com

We also posted her first youtube cover a couple of hours ago and Taylor is now the proud owner of a 6 person mailing list!  Pretty exciting stuff.  

I'd appreciate it if everybody would check out the video and post a comment if you get a chance.  

youtube.com/watch?v=zGHE-t0Ynrc

Thanks! 

I'm an attorney and internet marketer, but I'm here to help my daughter build a career as an independent singer/songwriter. -- taysings.com, youtube.com/taysings

December 28, 2011
4:54 am
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Hi Mark,

It looks great!  Nicely done.

This is going to sound cheezy, but hang with me here...

If I were you, I would get rid of the social buttons above Taylor's name and put a big red arrow in their place... seriously (that's just me though)
My reasoning is that those buttons are giving your website visitors a way out of signing up and that defeats the purpose of using a squeeze page.  Once they sign up and after they hear the music, then invite them to join you socially.  If they like the tune(s), they'll probably friend you  🙂

Secondly, and you can use this as your split test, but I'd take the player off of the top too.  Only because again, you are giving the visitor an out.  They'll listen and then their curiosity will be satisfied.  It's likely at that point, that less people will subscribe. 

But like I said, split test that to see if it proves the theory wrong, but you really want to take away any opportunity for the visitor to do something other than signing up or leaving.

Sounds harsh, but that's really how squeeze pages work.

One thing that is interesting though... and I think it will actually increase your sign-ups, is the fact that you are not asking for a name.  Generally speaking, the less info you ask for, the higher the conversion rate.  Your second split test can be with a name and see how it does.

Nice job.  It's simple, just like it should be.  🙂

December 28, 2011
5:39 am
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I think that following Steve's advice would be a great opportunity for a "real-world"
split test.  You could make an identical page following his advice, track the results
of each page and then report back to the forum after a period of time.  

December 28, 2011
3:30 pm
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I'm totally with you guys on your comments.  In fact, there are already two different versions up, one with the social buttons and one without.  The buttons are something that the designer threw in and although I had the same initial thought as Steve about traffic leaking through, I decided to throw them up as a test.  So for now that is what I'm testing.

 

I also plan on testing pages with and without the player, especially after reading just a couple of days ago a post where John said something similar to Steve's advice.

 

One thing I'm dealing with is that Taylor (and my wife...lol) want a page that is satisfies their aesthetic sensibilities.  If it were just me I'd only be concerned with effectiveness.  Which means I'd have gone with John's proven template.

 

BTW, Taylor is up to 27 subscribers resulting from the 3400 views of her cover video.

I'm an attorney and internet marketer, but I'm here to help my daughter build a career as an independent singer/songwriter. -- taysings.com, youtube.com/taysings

December 28, 2011
8:35 pm
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Hi Mark,

Out of curiosity... how many visitors did she actually get from the video?  That's great she's had that many views so far.

As far as aesthetics... tell em' Pretty websites don't sell!  (you'll get a box with some text... and you'll like it)  LOL 

Definitely interested in hearing your split test results.  Great stuff, Mark!

-Steve

December 29, 2011
4:25 am
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Page looks great. I definitely agree with Steve. As a general rule, and links to other content will drop the conversion rate. I am only seeing this now. Looks like maybe you made some changes already. The only social links I see now are share links, which I personally like.

Looks like the player is down as well. I think that's a good call. There are instances where the player can bump conversions, but it can also hurt.

And FYI, the template in MMM is a template made for the masses. It's goal was to be effective but also satisfy the greatest number of people possible. I actually added a lot more design to it then I normally do, just because I knew musicians would freak out when they saw how plain and simple what I actually use is: http://johnomusic.net/

Point being, I have no problem at all with a custom squeeze page. I think they can help. Most important thing is the stats.

What is your current unique conversion rate?

One bit of advice... Make several versions of the same thing. Set the duplicates at "no index, no follow", and add unique web forms from aweber. Then use each squeeze page for one type of traffic. That way you will know which traffic source is converting best. That's an important factor. As an internet marketer you are probably already doing this... I just wanted to add it for everyone else.

Congrats on the growing mailing list. Next stop 1000.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

December 29, 2011
6:22 pm
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Thanks for the advice. So far the page is converting at 19%. She has received 103 visits referred from youtube and a bunch more from Facebook.

I'm an attorney and internet marketer, but I'm here to help my daughter build a career as an independent singer/songwriter. -- taysings.com, youtube.com/taysings

December 29, 2011
9:30 pm
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John Oszajca said:

One bit of advice... Make several versions of the same thing. Set the duplicates at "no index, no follow", and add unique web forms from aweber. Then use each squeeze page for one type of traffic. That way you will know which traffic source is converting best. That's an important factor. As an internet marketer you are probably already doing this... I just wanted to add it for everyone else.
 

That is an absolutely priceless bit of advice, John.  It's awesome to be able to see exactly how each different traffic source converts.  Let's you know where to focus your efforts more or make improvements.  I'm going to start doing this right away.

19% is a good place to start, Mark!

January 1, 2012
3:14 am
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Good stuff Mark. 19% is pretty good for social media traffic alone. I don't usually find it converts as well. It can still be improved. But that's pretty decent. I'll bet if you tracked those separately you'd find that one was outperforming the other. Then, as Steve mentioned, you could focus your efforts on that one.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

January 1, 2012
2:53 pm
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Is this what you're talking about?

<meta name="robots" content="noindex,nofollow">

 

So, that just goes in the head of the different versions?

And each new version has a different address?

deanfields.net/fb

deanfields.net/twitter

deanfields.net/articles 

 

Or should they each have a different domain?

DEAN FIELDS

DRESSED HIS WIFE UP LIKE A HORSE FOR HIS NEW ALBUM COVER
http://www.deanfields.net

January 1, 2012
11:08 pm
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Dean Fields said:

Is this what you're talking about?

<meta name="robots" content="noindex,nofollow">

 

So, that just goes in the head of the different versions?

And each new version has a different address?

deanfields.net/fb

deanfields.net/twitter

deanfields.net/articles 

 

Or should they each have a different domain?

That's exactly right.  Each version can be an interior page. You don't need sub domains. The reason being that if they remove the page extension they will still just land o a squeeze page. It might throw tracking off a smidge, but there are no real holes.

Incidentally, if the copy is different then you don't want to set it to no index/no follow. This is just something you do so that your site does not appear to be full of duplicate content. If your general wording is at least 60% - 70% different, you should be fine.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

January 6, 2012
4:32 am
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Is this what you're talking about?

<meta name="robots" content="noindex,nofollow">

 

So, that just goes in the head of the different versions?

And each new version has a different address?

deanfields.net/fb

deanfields.net/twitter

deanfields.net/articles 

 

Or should they each have a different domain?

 

Hey guys,

 

Is this done by uploading separate squeeze page folders with different names in the FTP program? Or can I alter this in the html on the original file in sea monkey?

I'd like to have different versions for better tracking and I can't seem to find anywhere that explains how to get different names, versions, etc. for the same squeeze page or where to put the "no index/no follow" stuff.

Could ya'll help me out?

Cheers,

Matt

January 6, 2012
4:52 am
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No worries. You simply take your squeeze page and drag it from filezilla to your desk top. Effectively making a copy. Right click on that file and click "rename". Give it a new name. No spaces. That will be the destination of your new page. Right click click on the file again and open with note pad. You can also do it in Seamonkey.

Change: <meta name="robots" content="follow, all">

To: <meta name="robots" content="noindex,nofollow">

Upload the file using FileZilla.

Your new squeeze page will be at yourdomain.com/whateveryounamedit.html and it will not get crawled by Google.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

January 6, 2012
5:12 am
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