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8:09 pm
August 29, 2017
Offline
QuoteHi All,
Thanks to John and team for a great training experience so far!!
I'd love some feedback on my USP:
“Dr. Pelè is a singer-songwriter with a soft-pop sound that ministers to your soul. Hailing from humble beginnings in a war-torn African village, his acoustic and motivational style seeks to heal and uplift you in the style of Jimmy Cliff, Babyface, and James Taylor.”
Here are links to a couple YouTube videos of mine, if anyone would like to check for congruence:
"I Got Happy" - https://youtu.be/DwQTFWr4odk
"I Surrender" - https://youtu.be/9KHFoPZDbEg
Current website: http://drpele.com
Thoughts?
Thanks!
Dr. Pelè
12:49 pm
August 29, 2017
OfflineHere's a slight revision...I'm wondering about replacing the 'in the style of'... with just 'like'?
Dr. Pelè is a singer-songwriter with a soft-pop sound that ministers to your soul. Hailing from humble beginnings in a war-torn African village, his acoustic, motivational style seeks to heal and uplift you like Jimmy Cliff, Babyface, and James Taylor.
1:50 am
August 29, 2017
OfflineThanks, Steve, for the great feedback. I'm settling on this for now, I think:
“Dr. Pelè is a singer-songwriter and speaker who brings healing and motivation to every day human themes. Hailing from humble beginnings in an African refugee camp, his acoustic, soft-pop songs are reminiscent of Jimmy Cliff, Babyface and James Taylor."
5:22 am
June 7, 2011
Offline
Hey Pele,
I'm not seeing any feedback from Steve so I'm not sure what advice he gave you. But, while I think what you've written reads well, I don't think it's an ideal USP. A USP is not for the public. It's for you. To that end, it should be very simple and written in the way a person would actually describe your music to a friend. The goal of writting it down is to get to the real core of what is special about your music. By being able to boil that down to a very simple concept, we are ready to trey and communicate it to others in our headlines and ad copy.
Right now that reads more like a review then a USP. That make sense?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
11:50 am
August 29, 2017
OfflineHi John,
Absolutely, that makes a lot of sense. Thank you for the great comment. And in fact, Steve did respond in the MMM area (on the 'Branding' lesson), and his comments were very similar to yours. Without knowing it, I was probably trying to merge the two...something I could use for both myself and an external audience. I will rewrite it to just be a USP, but first, if I may, so that we're on the same page, here's what Steve replied to me earlier:
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"Hi Pele,
Steve here, from support. Chances are your USP is simply more matter of fact than that. For instance it’s unlikely that a regular person would say “ministers to your soul” That’s more of something you could say in a headline, if targeting fans of Gospel music, for instance.
USPs aren’t usually adorned with that type of poetic description and usually simply matters of fact.
“Dr Pele is a singer-songwriter whose songs deal with every day human themes and are reminiscent of Jimmy Cliff, Babyface and James Taylor”. Even that might not be a great USP because it hasn’t tapped into what’s unique about you. I’m just trying to demonstrate that a regular person would describe you using much more casual and plain language than what you have above.
Let us know if we can ever help with anything else."
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Also, if I may, below is my latest song, 'I'LL BE YOUR FRIEND', which I think provides perhaps another view into what I do:
Given the music I've shared so far, how might I rewrite my USP?
2:58 am
June 7, 2011
Offline
A very simple "Motivational music that is a mashup between Jimmy Cliff and James Taylor" would work for me.
I left out Baby Face just because it simplified it more and I didn't think adding it painted a different picture in my mind. And frankly, I really liked the wording of "a mashup between Jimmy Cliff and James Taylor". That paints a pretty clear picture in my mind. The use of "motivational" is challenging for me because it could confuse or even turn people off if you put that message in front of the wrong audience. But as it seems to be a big part of who you are I made the assumption that it's important.
I really don't know much yet about what you do so only take this with a grain of salt, but for example, you could try targeting people who like Tony Robins AS WELL AS Jimmy Cliff in one ad set and in another ad set try targeting people who like Tony Robins AS WELL AS James Taylor, and see what happens.
By simplifying the USP like that (at least for me) the headline and ad copy just about jump off the page. Now all you need to do is add a little polish and you have your copy. But with too much copy in your USP you tend to polish the polish and inevitably focus on things that don't matter to real people.
Hope that helps.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
3:13 am
August 29, 2017
OfflineThanks for the great feedback, John!!
It is SO refreshing and exciting to be talking about MAKING sales, not just MAKING music!
Can't wait to launch.
Cheers.
4:14 am
June 7, 2011
Offline
My pleasure Pele. Good luck with the launch.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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