Hi Anthony,

Wow! That is an incredibly diverse album. On a song by song bases I hear hard rock, jazz, 80's sax rock, Beach Boys-like pop, doo wop, blues, metal, epic soundscape ballad, and progressive rock. That is one of the most diverse albums I've ever heard.

That makes it a bit challenging.

However, the through-lines for me are the fact that you are a technically proficient player (though I hesitate to focus too much on guitar since you also feature sax pretty prominently on some songs), and a sort of 80's pop/rock kind of sound/approach. You don't sound anything like these artists, but it reminds me of artists like Huey Lewis, more for the approach than the sound.

But I think the people that will respond to this are people that are (on average) 45 and up, and who like technically proficient players like Satriani, and tasteful 80's pop rock artists. That's my take based on a quick sample of each song. I'm sure others might have totally different takes, and ultimately you know better than me as I only just took a quick 15 second sample of each song.

However, when it comes to targeting, it is more important that you get solid on your USP more than just your sound, since it is going to be how you describe what is unique about YOU and your music that attracts people (at least initially), more than how it sounds. But of course you do want your USP to also be consistent with the way the music sounds.

Hope that helps.

I think it can be done as is, but it will be more challenging than most. Rock/Jazz fusion is good, but there is a pop quality that takes it in a different direction than the more progressive stuff I usually think of when I think of Rock/Jazz fusion. But all you can do is put your best foot forward and try something. If it doesn't work, regroup and try something else.

Best business advice I know: "Ready, Fire, Aim".

Always better to fail earlier 🙂

Anthony Rufo said
Thanks John-

Here's to a successful 2021

  

Back at you Anthony!