Your stats are all pretty decent, aside from conversions. But that's not surprising since it's a traffic based ad. All your looking fr is data. I would run a report and see if the winning elements are clear. If they are, start a new conversion based campaign. I would pick your winner based on cheapest clicks and highest click through rates. Not conversions. You just don't have enough conversions. But you do have enough clicks.

Yes, when I say "run a report" I mean like you do with dynamic creative. However, you can look at more than just dynamic creative results. You can look at placements and demographic info as well. You can also customize your columns and see all kinds of additional info.

The way Google is having you verify that is different than how I have done it in the past, so I can't offer any guidance there. Though it looks like you would need to add a plugin like header/footer scripts and then add the code. I don't know for certain. The way I have done it in the past is to upload a file to my site and then paste the live url of that page into Google's verification field. If that is still an option then you might just do that. It would be a tad easier.

Given the size of your daily budget, what I would do next is take the best performing ad (based on cheap clicks and the CTR) and create a new campaign from scratch, with an objective of conversions. I would just do one so you can spend at least $10/day. $15 or $20 is even better.

You do not need to create a custom squeeze page for each ad unless you want to customize the copy for each audience. I normally do not do this, but you can if you think it's necessary. If cloning a page all you need to do is copy your page, and then go into aweber and copy your sign up form to create an identical one (with a unique name), then add that code to the new page.

You might want to go over the Dynamic Creative training lesson again, as it covers much of this. It may help.

Cheers.

I like the ad copy quite a lot. The image of doc martin's and sliced up jeans instantly conjures up emotion filled memories. The click through rates are really strong as well.

I'm not as much of a fan of the line "convincing clarity" because that means very little to me. It's not very substantive and just feels like fluff to me. But the numbers speak for themselves. If that copy is getting a better click through rate (and you've had a good 50 - 100 people click on each ad, then I'd call it conclusive and go with what you have.

Looking like you're on the right track.

Sorry, I replied before your second post with the image came in and I saw it after the fact.

Yeah, that is what happened. The second ad with the reach of 2000 is the better performer. Base your copy on that. Just look at the cost per click. It's a good deal cheaper.

That doesn't strike me as a problem. When I hear that line it conjures up feelings of something I recognize and identify with. When you ad the clarity line it adds a bit of fluff to it and perhaps waters down the impact.

All you need to do is wrap up the sentiment. 

Try to think in simple, non-poetic terms...

We can get there with a simple question... Why should I dig up my doc martens and my ripped jeans? Answer that as you would if I asked you in person, rather than as if you thought you would be quoted.

You don't really need to start the ad over because you made changes to a squeeze page, because the quality of the traffic isn't changing Just how well the squeeze page converts. However, if the ad is not doing well because it's not converting well, then the algorithm may have already made it's decisions and it may be hard to turn the ad around. Simple answer: Just make the changes to teh SP and don't make the changes to the ad. But monitor your conversion rate in aweber rather than your conversion price. If the conversions go up but price doesn't change, start a new campaign.

Correct, that is what I'm saying.

Those stats look pretty decent. Your squeeze page could just be converting a bit better. But it's still pretty decent. Hopefully the new changes improve things.

I see similar discrepancies all the time. Sometimes they are caused by errors. Sometimes it is because not all conversions get tracked on FB. This can happen because of organic reach, or simply because of privacy settings in which pixels and cookies are turned off (at least I believe that is a factor).

I pay more attention to the aweber number divided by my daily spend. However, you do want to count up your subscribers and make sure the numbers line up with the aweber web form stats. If something is off, contact Aweber to find out why.

I personally like the new headline better. It's much clearer. It flirts with sounding like the music is dated, but I would try it and see how it does. It does express what you are trying to say clearly.