Hey Sven,

The tracks I listened to have a sort of easy listening / ambient kind of quality. I'm not very familiar with those genres so no particular artists come to mind. But you might benefit from Googling things like "list of easy listening artists" and sampling their music on iTunes until you find something that is a match. You could also try surveying your list to see if your existing fans have any common opinions of what your music sounds like. 

Question though... You said that you are converting at 23%, which is pretty decent. What target audience is converting at 23%? That would certainly indicate that you are on the right track with that target audience. Is the issue that you are not gettings ales or is the issue that you are just not getting enough traffic?

Very cool. If you are converting at 8% to sales then you definitely have the right targeting. That's really solid. I see what you mean though. I only get an audience of 8,000 people when I try to create an audience in the US for "ambient". Have you tried using the audience insights tool to find other ideas? You can find "audience insights" from the drop down in your ad dashboard. Then just enter "ambient music" or whatever the precise interest is that you had success with and then click on "page likes" from the results options.

You can also click "suggestions" from within he ad dashboard in the interests field. It wont be the same results as those you find in audience insights, but both might be helpful. 

The thing with ambient is that it's usually connected to music that has more of a trance or electronic feel to it, whereas I don't see your music as having that same sound. But you can't argue with our results, so all you can do is try a few other audiences that are very similar to the one that is working for you. I'd say audience insights is the first place to start looking for ideas.

Hi Sven,

Steve here.  I'm not if this has crossed your mind, but I can somewhat hear a bit of Sting in your music, without the vocals of course.

I don't know if you'd get any additional traction there, but thought it might help.

-Steve

Sven Sundberg said
Thank you again, John!  I've used audience insights, but it doesn't seem to provide much useful information.  I'll enter more terms and artist names there to see if I can get better results.  And I didn't know about the "suggestions" feature, I'll definitely try that out!

I have an aversion to the term "easy listening" because, although my most recent album might fit that description, my previous albums do not.  To hear what I mean, listen to tracks from my album "Crystal Clear" at this link, particularly the two tracks The Valley of Voe and Light You Up: http://www.svensundberg.net/do.....o-for-one/

I did google similar artists in the Ambient Music, Easy Listening, Downtempo, Easy Pop and other genres and came up with a list of about 20 artists that could have similar music, I'll have to listen to them more.  The only artists I recognized were Yanni and Tangerine Dream.  Definitely a niche market!

I appreciate your help.

-- Sven 

Happy to help. It sounds like you're on the right track. It's just a matter of using the tools we have and digging until you find a few gems that convert consistently and well. Eventually you can try lookalike audiences, once you have a decent list to import.