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9:23 pm
October 27, 2011
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QuoteJust did a festival last weekend and we decided to hire a couple of merch girls to run the merchandise booth and to pass around a clipboard with our email list on it and offer free sampler CDs to the people watching.
There was about 250 people or so in the crowd and we ended up with 60 emails. The merch girls cost $100, the CDs cost around $60. That puts each email at $2.33 but we sold $100 worth of merchandise and made $300 for an hour set so the whole thing was in the black.
Anyway, I was wondering what people's experiences were with live performance and collection of emails. Any ideas - we've been doing the free sampler CD for email thing for awhile now at live shows and it's been upping our numbers. We usually have our friends run merch, but this is the first experience hiring models for it and we're pretty pleased with how it went.
3:54 pm
January 25, 2013
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Great idea. I produced and duplicated a small lo-fi solo CD as a give away for people that sign on my mailinglist. It works pretty well as an incentive. It's a professionally duplicated CD so people are happy to get something they see as valuable for free.
That rate of 60 emails from a room of 250 is really good. But yeah, the cost is a bit high. I think all you can do is monitor the sales stats on these new subs and see if they convert. If those people only signed up because of the girls and don't actually buy anything then obviously there would be no point. But if you turn a profit on sales from the funnel then you're on to something.
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