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QuoteHi John,
Just wondering in general what you do these days re: leaving dynamic creative campaigns running as they are, if they are going well, or whether you always create a new static ads from scratch with the best elements? I have a campaign where there are 3 pretty different images that I'm using that are all doing OK at the ad level, but I'm wondering if it's hurting conversions that when a lot of people land on the squeeze page, they are seeing a different image to what they saw on the ad. On the other hand, in the past sometimes I've regretted turning DC ads off as the static ad doesn't always go as well... ?!
Thanks,
Karen
3:02 pm
June 7, 2011
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Hey Karen,
I do different things in different situations. It's rare that I kill an ad that is doing well, and if that ad is using dynamic creative I just leave it on. Then, when it starts to drop I turn the winning elements into a static ad.
But on occasions like you seem to be describing, where I suspect that the landing page copy is a factor, I often don't use dynamic creative and instead test multiple static ads against multiple squeeze pages.
Hope that helps.
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